Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

Act-On 156

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Focus on making your video as brief as you can.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Let’s play a game.

Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

Video Storytelling: Here’s How To Get More From Your Investment

Content Marketing Institute

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Stop focusing your content on your audience’s wallets and reach for their hearts.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see.

The Art of Storytelling [Video]

Marketing Insider Group

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. Across the ages, brands have been using the art of storytelling to reach their audience.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the element of surprise.

Storytelling in B2B Marketing

Content4Demand

That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

5 Storytelling Techniques You Should Use For Your Marketing Efforts

Stevens & Tate

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Contently co-founder Shane Snow and I recently wrote a book called The Storytelling Edge revealing all of our research and guidance— check it out here.

Video Storytelling: 5 Ways to Evoke Emotions Through a Screen

Bannersnack

But nowadays, video is everything. Marketing VideoImagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing? Maybe a decade ago, that would have been the only option.

How to use long-form storytelling in your marketing strategy

RockContent

Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

5 Types of Video to Try Now

Biznology

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Process Video. The Chapterized Video.

Video 166

The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Regardless of how authoritative the person making a claim is — even if it is our mum — stories add a key element of authenticity to marketing videos. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Storytelling for B2B Brands

Bluetext

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged!

The Ultimate Guide to Storytelling

Hubspot Marketing

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. An art.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give.

The Role of Emotion and Storytelling For Brand Building

RockContent

Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty.

Why Your Business Needs Storytelling

BenchmarkONE

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

B2B Reads: Business Storytelling, Human Touch, and Video Lead Scoring

Heinz Marketing

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? 3 Simple Steps to Implementing a Video Lead Scoring Model.

Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. The lesson: Weave your target market’s everyday scenarios into your videos. Build Video Stories Around Emotion 3. Video Storytelling Tips 3.1 Build Video Stories Around Emotion.

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos.

Video 72

Brand Storytelling: Capturing & Keeping Your Desired Audience

seo.co

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller.

6 Video Storytelling Formats That Can Engage Your Customers

ClearVoice

Thinking about testing out video as a marketing tool? Social platforms have become inundated with hustle-bro-talking-manically-into-a-cheap-camera videos lately, but that’s not because they are effective — it’s because they’re basically free to produce and the script formats have been ripped directly from 1980s multi-level marketing motivational tapes. Here are six video storytelling formats to test out: 1. The employee culture video. The explainer video.

Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Research showing rise in women traveling solo led to award-winning #video series. From these early conversations was born a video series called Solo Traveller. The series followed the travels of three women through Japan, Korea, Philippines, Taiwan, and Singapore … then seeded those videos through Visa’s social channels as well as the women’s social networks. Each journey was released as a three-part video. Tell real stories in your videos.

7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Storytelling books empathy

8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. Ready to give your video strategy a boost? Live Video.

Trends 276

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). What’s so cool to me is that the video was created by Dan Rudy on my team, a young and extremely talented designer. Watch my talk on “The Future Of Storytelling” below.

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

Video 221

How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketingBrand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

Video 208