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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

With stats on the amount of time you’ve spent listening, your top artists and a playlist of your top 100 songs, the annual round-up has become a staple for users. For Spotify, it’s a viral marketing tool. When other brands create viral content, there’s no reason you shouldn’t join in on the fun. Join in the fun.

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17 TikTok stats marketers need to know in 2021

Sprout Social

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. of TikTok users are female.

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26 TIkTok Stats to Know in 2020

Hubspot

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101
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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. With every piece of content you create, look at your stats and listen to your audience. Trend 8: Virality Kicks Up Through Automation We all want to go viral. At its core, virality is about resonance.

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Kittens & Bacon: The Most Viral Infographic Ever

Adobe Experience Cloud Blog

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. The infographic below is a fun visual representation of the insane popularity around cuteness and deliciousness.