Spotify Wrapped: What marketers can learn from the viral campaign
Sprout Social
DECEMBER 7, 2022
With stats on the amount of time you’ve spent listening, your top artists and a playlist of your top 100 songs, the annual round-up has become a staple for users. For Spotify, it’s a viral marketing tool. When other brands create viral content, there’s no reason you shouldn’t join in on the fun. Join in the fun.
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