‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Sprout Social
NOVEMBER 4, 2024
This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations. When it comes to shopping on social, only about 13% of all consumers buy directly from social networks.
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