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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations. When it comes to shopping on social, only about 13% of all consumers buy directly from social networks.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity

Benefits of using GIF images in social media posts include: Cost-Effective Marketing: By creating aesthetically appealing content at low cost, AI-powered GIF converters can help firms save precious marketing budget dollars.

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The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago.

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How to Build Your Email List with Instagram Giveaways

SendX

Instagram has become one of the most popular social networks in the world with more than a billion users. Giveaways are viral because people love the excitement of being a potential winner. All this sharing and engagement can make a social media post go viral, which is why brand host giveaways on Instagram.

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How We Went Viral: Promoting Content with Influencers, Ads & PR

BuzzSumo

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. On day two social traffic was greater than any other source.

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Video Content Marketing Virality. As my friend Todd Wheatland once said, the only answer to the question on how to make a viral video is STFU! You can’t just “create” a viral video. Your social channels are only used to promote and push your webinars, white papers and events.