SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

EveryoneSocial

JUNE 8, 2021

That’s because most links open within the social media app itself and users then return to the main page of the app. People who are fans of your brand — both inside and outside your organization — who promote it organically via word-of-mouth of marketing. Each network, such as Instagram or LinkedIn, is a channel.

Paid Content 109

Paid Content Social Media Cost Per Click Social Marketing 109

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. It’s word-of-mouth marketing, supercharged for the digital age. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

BuzzSumo

FEBRUARY 24, 2021

The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content. Social Media Content Curation (aka Just Plain Sharing). Types of Content Curation.

Curation 145

Curation Content Distribution Social Networks 145

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Word of Mouth 80

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Use social as a teaching tool.

Brand Identity 140

Brand Identity Branding Marketing & Strategy Eye-Tracking 140

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. What social networks are they using?

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Spiralytics

AUGUST 3, 2023

Be Shareable According to a Stanford study , the chances of going viral are one in a million. Even if you replicate a successful social media campaign, you won’t get the same results as the original. However, some factors drive word-of-mouth marketing. You can capitalize on their follower count to make your content viral.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. Sales to new customers jumped by 27% (More revenue!). Activating brand advocates. See below for what happens when you do.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

FEBRUARY 26, 2016

What followed was a backlink, as well as some form of word-of-mouth marketing for the content itself. Every content creator’s dream is to achieve virality across multiple channels, but the truth is that different forms of content are treated differently on each online channel. How many of these are you creating for your website?

Ad Building 113

Ad Building Link Building Viral Marketing Word of Mouth 113

Martech Advisor

JANUARY 2, 2020

Social media managers shoulder the huge responsibilities of maintaining your brand identity on social networks, generating quality leads from social media campaigns and building a sustainable community for your brand. Connecting with Social Media Influencers. Trend Savvy.

Social Media 131

Social Media Work Management Marketing Management Media 131

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. The Social Media Metrics That Truly Matter by iMedia Connection. Koka Sexton explains why “The real ROI of social media is the moment you realize that you can’t stop the spreading of your content even if you tried.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Single Grain

APRIL 28, 2020

In fact, the average American spends about $4,000 on convenience per year and the leading share of it goes towards ridesharing: Realizing this, the company saw that because people already love their service, Lyft just needed their current customers to spread the word. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. I often used LinkedIn for my search -- a business-focused social network that was paying attention the type of listings I responded to. 4) Amazon. And, in case you're wondering, we dressed as a bunch of bananas last year.)

Personalization 101

Personalization Examples Hubspot Amazon 101

Navigate the Channel

JANUARY 8, 2024

This connection can drive brand loyalty and word-of-mouth marketing. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. They can craft narratives that resonate with viewers, creating a strong emotional bond.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. Growth Study] Slack: The Fastest Business App Growth in History. Related Content: The Art of UX Storytelling: How to Create Your Brand’s Story.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. and explains the difference between social networks and content platforms, and live and recorded videos. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Content Marketing Copywriting 87

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Word of Mouth Outreach 80

Webbiquity

SEPTEMBER 12, 2011

Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social Media Tools. 9 Social Networks Your Business Should Be Using by Likeable Media. The Social Media Strategists Power Tools [Consumption] by NewCommBiz. Social Media and SEO. Indeed it is.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Paul Gillin

DECEMBER 18, 2012

Most customer attacks don’t go viral, but they can be effective even without big numbers. One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Hubspot

MAY 16, 2011

Creating content that goes viral is no easy feat. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon. Make it Easy to Consume.

Viral Marketing 28

Viral Marketing Word of Mouth Twitter Trigger Marketing 28

Vidyard

MARCH 1, 2016

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification. Despite the numerous other social networks that have emerged, we still spend an incredible amount of time on Facebook. Interview Other Influencers.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Sprout Social

MARCH 27, 2023

Here are five sources of creative inspiration that will help make your next social campaign truly memorable. Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales.

Social Media 142

Social Media Paid Content Campaigns Media 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. link] jaybaer Perfect!

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

Adobe Experience Cloud Blog

DECEMBER 7, 2009

The New Rules of Viral Marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories. Effective Internet Presence. Introduction to Good Usability.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

JULY 15, 2013

Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. Ignoring the power of online word-of-mouth is no longer an option.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Outgrow

NOVEMBER 24, 2019

You can also create a link with a pre-drafted tweet/message that users can share on their social networks. This increases the chances of your giveaway/contest gaining more traction through the word-of-mouth. 5) Google Keyword Planner + Right Hashtag = Virality! Thankfully, there are tools to help us out.

Practices 52

Practices Best Practices Peer-to-peer Word of Mouth 52

Hinge Marketing

APRIL 11, 2014

Social media. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. You never know whose hand your content could get into that sets it off and makes it viral. Keep your registration simple.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

Exo B2B

FEBRUARY 28, 2024

A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way. Every point of contact with your brand, whether it’s a product, an employee, a website or social networks, sculpts the customer’s perception.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Optinmonster

FEBRUARY 19, 2024

It’s an uptick from previous years ( 362 million in 2021 and 401 million in 2022 ) before Elon Musk took over the social network. That’s a lot of social media posts to cut through in order to stand out on X. When handling customer service on the social media platform, X suggests you: Respond to customers with enthusiasm.

Paid Content 105

Paid Content Lead Generation Lead Scoring Lead Ranking 105

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117