RebelMouse

APRIL 10, 2023

So just how important is site navigation to search? Recently, Google's Search Advocate John Mueller said that when it comes to sites with pagination, and large sites’ faceted navigation, Google will learn how to crawl it. In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites.

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. There are technical aspects, including URL formatting, meta descriptions, and alt tags.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

seo.co

FEBRUARY 1, 2023

These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information. Schema local markup can also help search engines find your local content better and identify your location for users.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

SERP 120

SERP Features Top of Funnel Display 120

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Optimize Your Title. Craft a Meta Description.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Optinmonster

JUNE 1, 2022

It’s an instant way to inform search engines about the recent content changes on your website. IndexNow is a simple way to ping search engines and lets them know about any content activity like adding, updating or deleting an existing page on your website. It’s possible with IndexNow. What is IndexNow?

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Launch Marketing

JUNE 8, 2022

Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

JULY 5, 2022

If you have been following the latest search engine trends, you might have heard about IndexNow. IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Currently, the IndexNow feature is supported by Bing and Yandex search engines.

SEO 80

SEO API SERP Paid Search Agency 80

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. However, there are a few key metrics to pay close attention to.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. An SEO audit is a detailed check of how well your website is ranking in search. Why Do I Need an SEO Audit?

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Brightedge

JANUARY 20, 2022

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. Google released new Search Console features that will help site owners prepare for its February update. Here’s your roundup of the latest updates, announcements, and search-related tidbits from the last two weeks.

SEO 59

SEO Allocation Webinar Metrics API 59

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. I am and you can be, too!

Facebook 175

Facebook Tools Content Marketing Content 175

Webbiquity

JUNE 7, 2018

Enlarge your network by searching for and joining groups that are relevant to your business. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brightedge

JANUARY 20, 2022

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. Google released new Search Console features that will help site owners prepare for its February update. Here’s your roundup of the latest updates, announcements, and search-related tidbits from the last two weeks.

SEO 52

SEO Allocation Webinar Metrics API 52

Optinmonster

APRIL 23, 2020

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. Domain Age, URL, and Authority.

Lead Scoring 135

Lead Scoring Lead Ranking SEO Keywords 135

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Organic: Traffic from search engine results that is earned, not paid. Direct traffic categorizes visits that do not come from a referring URL.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

seo.co

APRIL 29, 2022

We don’t know the exact mechanics of how its search ranking algorithm works. However, by observing and analyzing the structure of web sites and how they perform in Google Search results, we can mostly reverse engineer how the algorithm works. Search Result Has Publish Date. Spearman Correlation -0.35

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Don’t worry, this is totally legal.)

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Optinmonster

APRIL 18, 2022

Redirecting keeps visitors and search engines from getting lost on your site. If you change URLs or delete content on your website, you need to redirect old links. Otherwise, visitors and search engines will see a 404 Page not found error. The plugin can search product details, custom fields content, and more.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Optinmonster

JULY 28, 2022

MonsterInsights can show your traffic, the conversion rate on your contact forms, search engine terms, and even your revenue with the free eCommerce addon. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. All the text after the ? are different UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

DECEMBER 8, 2023

Features: Over 300 landing page templates, including a set dedicated to coming soon layouts Pre-built blocks to drive conversion, including action buttons, testimonials, and email signup forms Countdown timers Ability to easily hide your website from search engines Integrations such as Constant Contact , AWeber , Drip , and Zapier.

Best Practices 98

Best Practices Landing Pages Template Work Management 98

Zoominfo

APRIL 30, 2018

Common traffic sources include: Organic traffic (from search engines like Google and Bing). Social media (LinkedIn, Twitter, etc.). Track this by placing a tracking pixel on your thank you page or by setting your thank you page URL as a goal in Goolgle Analytics. Paid advertising. Job boards. Use the right keywords.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Make sure the users that are searching for those terms are your target audience. Search engines love this!

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Conductor

NOVEMBER 22, 2021

It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Scoop.it

JULY 8, 2021

Bookmarklet to t urn your browser into a content curation engine. Clicking it brings up a new modal window with dozens of suggestions based on the term you enter in the search field. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. is an engine with boolean search modifiers.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

seo.co

JANUARY 1, 2023

The infographic is certainly not a new tool for those looking to boost search engine optimization. Since the company’s logo or URL is included in the infographic, this acts as a long-term promotional material that increases visits from social media and external websites. That simply could not be further from the truth.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Circle Studio

JUNE 23, 2022

Optimize your blog posts and landing pages for search engines. Today search engine optimization is much more about creating quality content and much less about technical prowess. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. It is forcing us to rethink the way we communicate with search engines and how we go about increasing our digital footprint. It must master both. Customer behavior is less transparent.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Sprout Social

SEPTEMBER 22, 2022

They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. Tags for YouTube help people discover your videos in YouTube search results. .

Tagging 91

Tagging Youtube Marketing & Strategy User-Generated Content 91