Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Oktopost

APRIL 28, 2021

Sales people. Each sales professional has learned different methodologies and ways to be productive. Tackling the above and more, noted creator of company culture, speaker and sales expert Derek Grant of Salesloft delivers a hearty serving of perspective on the modern-day sales leader. Meet Derek Grant.

Marketing Analytics Tools 94

Marketing Analytics Tools Storytelling Startups B2B Sales 94

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Lauren Patrick, VP of Marketing at Curricula.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Thinkers360

JUNE 2, 2024

27 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 32.21 37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21 Roy Score: 32.21 25 Marsha Collier WS Radio Contact Marsha Collier Score: 32.21 26 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.21 Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Contently

JULY 15, 2020

Among my favorite meta assets ever—so enjoyable that I’m still sharing it years later—is the survey software startup Typeform’s article “ The Rise of the Conversational Interface.” People increasingly want things they can see, try, and apply without sales pressure. It’s cheeky but also demonstrative.

Paid Search Agency 214

Paid Search Agency Budget Programs Advertising Agencies Startups 214

ClearVoice

NOVEMBER 19, 2019

So if you feel like adding video to the mix, look beyond the direct-to-camera sales pitch and start researching the many other video formats out there. Here are six video storytelling formats to test out: 1. The post 6 Video Storytelling Formats That Can Engage Your Customers appeared first on ClearVoice. Who does this well?

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Hubspot

OCTOBER 9, 2018

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. If you want stay ahead of the VR curve in 2019 and beyond, check out these seven startups. 7 VR Startups to Keep an Eye On In 2019. Surgical Theater. Virtual Speech.

Startups 76

Startups Eye-Tracking Training Mobile Marketing 76

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

Storytelling 45

Storytelling Mobile Advertising Advertising Agencies Startups 45

Marketing Insider Group

JULY 6, 2020

Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Forty-five percent of LinkedIn users are in upper management and the largest income bracket is those who are earning $75,000 and above. Storytelling. Image source: [link]. Content marketing. Raising your brand profile.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” From branding and email marketing to sales and hosting events, MarketingProfs has so much content to explore. MarketingProfs. Marketing Examined. ClearVoice.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Walker Sands

NOVEMBER 19, 2018

When you’re the new startup on the block, the right marketing efforts can quickly grab the attention of the right people. Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Storytelling, when done right, can transform the scope of a company.

Storytelling 40

Storytelling Brand Identity Branding Startups 40

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. The process may seem arduous at first, but it’s worth it—even in the early days of your startup. Ahrefs has better content on these tactics than I ever will.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. This marketing technology stack is a full suite of software for marketing, sales, and customer service with a free CRM at its core. So much to manage!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. Max is also the Managing Director of SAP Silicon Valley where he is responsible for the more than 4,000 employees in the Bay Area and Newport Beach.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

FEBRUARY 15, 2024

Here’s the precise startup pitch deck template you need to source the right investors. Business model structure : Describe your business model, whether it's product-led growth, enterprise sales, or corporate sales. Marketing and sales plan : Lay out your strategy for attracting and retaining customers.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Oktopost

OCTOBER 7, 2021

Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. She has served as a marketing mentor at the Advanced Technology Development Center in Atlanta, a startup incubator at Georgia Tech that helps technology entrepreneurs in Georgia launch and build companies. Stay in the Loop.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Thinkers360

FEBRUARY 16, 2024

17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 26 Hervé Legenvre European Institute of Purchasing Management (EIPM) Score: 35.13 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective? Their sales pipeline rose by more than 10x.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClearVoice

APRIL 4, 2022

You may wonder if customers actually read product descriptions and product details online and if you can boost your online sales with solid copywriting. You should make the goal of helping your audience feel something a part of your pre-writing, writing, and post-writing processes. The answer is yes — if you create copy that sizzles.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. Through this process, I identified what I later called The Content Formula which helped me eventually to gain alignment, support, budget, and proof of the business value of a customer-driven content marketing strategy.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Switching gears from sales to marketing was not effortless from Christine’s perspective. But sometimes, what you want to know is what happens when you tinker with processes. Can I add value? Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Salesforce Marketing Cloud

DECEMBER 1, 2022

I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. How women in sales can close the deal and develop their careers. Podcast: Closing the deal — Women in sales.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. I am a passionate writer of blogs and sales copy for new brands and tech companies.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

MKT1

FEBRUARY 27, 2023

When we aren’t newsletter-ing, we’re managing a fund. A great product, team, and market have become table stakes requirements for startups to succeed. We invest value-add checks in startups with “go-to-market viability” across industries. We started advising startups and angel investing together.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

B2B Digital Marketer

MARCH 30, 2023

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. There, Jay’s youthful grill skills were so strong the store manager tried to convince Jay to skip college and enroll in Hamburger University.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Sales Engine

FEBRUARY 25, 2016

It’s the art of storytelling. A new software product that the product manager says is “cool” Anything that happened more than two days ago Shameless self-promotion of your company or product or yourself A big sales deal that is all about the numbers. Does the the CEO of your startup company build treehouses as a hobby?

PR 136

PR Public Relations Marketing Management Storytelling 136