How to use social media for lead generation
B2B Lead Generation Blog
DECEMBER 30, 2008
An RSS feed gave the team something to review each morning. They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards. Established a Twitter account The company used the account to supplement their blog. An example: They conducted a poll of Twitter followers about potential names for the company newsletter.