Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. Today’s Sales professions spend just 34% of their time selling. Improved efficiency means significantly more time selling. What is Sales Automation?

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Salesforce Marketing Cloud

JANUARY 10, 2024

This guide will explain everything you need to know about the difference between gross sales and net sales and offer resources on the best tracking tools available online. Gross sales provide an objective measurement of your company’s ability to generate revenue. What you’ll learn: What are gross sales vs. net sales?

Forecasting 64

Forecasting Merchandising Pricing Price 64

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Today, sales is driven by insights.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Salesforce Marketing Cloud

MARCH 13, 2023

Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment. Watch now At Armstrong Steel — where we sell and manufacture steel buildings — we’re doing everything we can to get ready for new kinds of selling.

Training 98

Training Cold Calling Keywords Thought Leadership 98

Marketing Insider Group

NOVEMBER 16, 2021

I attended the event shortly after joining the Wolters Kluwer Compliance Solutions Marketing Team, having just come off the annual Dresner Advisory Services 2021 Real Business Intelligence Conference weeks before, another extremely successful virtual on-line event. Invest in Competitive Intelligence. MarTech is all about the Platform.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Source: TrustRadius.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Seismic

JANUARY 21, 2021

Today’s remote work environment was born out of necessity, however, the adoption and success of virtual selling strategies will continue to shape the way businesses engage customers. AI-guided selling begins with empowering a data-driven culture. Helping businesses prepare for the future of selling.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Top Rank Marketing

OCTOBER 20, 2023

. “Tell stories that make the company look smart, build trust in the brand and encourage sales without ‘selling’ ” Richard Murphy, Director, Editor in Chief at ServiceNow Three Pillars of Authentic Thought Leadership: 1. Their LinkedIn newsletter further demonstrates the power of delivering value to readers.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Zoominfo

JUNE 27, 2022

But the path to reliable business intelligence is not always straightforward. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price. To counter this rate of data decay, smart leaders are turning to data orchestration platforms.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. Read our free guide, Going Direct to Consumer, to see how your commerce team can stay agile and maintain customer relationships. Get the guide.

Advertising Channels 98

Advertising Channels Cross-Selling Fulfillment B2B 98

Seismic

MAY 3, 2021

B2B selling has become increasingly complex for buyers and sellers. AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles. In this post, we’ll share the ins and outs of AI-guided selling , how it will affect go-to-market activities, and what it means for the future of sales and marketing.

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59

Martech

JANUARY 11, 2024

To achieve this, make sure to: Optimize your ecommerce platform. Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance. Boosted AOV and revenue. Meticulously streamline the purchasing process.

Purchase 86

Purchase Marketing AI Optimization Customer Satisfaction 86

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

InsightSquared

MARCH 29, 2021

Back to B2B selling. While important, focusing all your energy on these late-stage deals limits the potential to drive more revenue. . Manually sifting through countless spreadsheets of data from their CRM platform to try to accurately predict your sales forecast for the month eats up the majority of their time.

Sales Management 156

Sales Management Top of Funnel Forecasting Advertising Funnels 156

Mereo

MARCH 30, 2023

When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. Yet, the capabilities and potential of the selling tool have swept the naysaying aside. Today, CI has become a must-have when it comes to sales productivity and intelligence tools.

Work Management 41

Work Management Marketing Management Software Conversion 41

DiscoverOrg

OCTOBER 24, 2017

Sales intelligence. You may have heard terms like sales intelligence , marketing intelligence , intent data , predictive data , or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence , and it’s revolutionizing the industry. An intelligence platform is so much more.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

SalesIntel

FEBRUARY 9, 2023

” Sales intelligence platform s provide you with account information, such as decision-makers, funding, revenue, and other indicators. By 2025, 60% of B2B sales organizations will move from experience-based selling to data-based selling. Intent data is a core part of revenue strategy.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Zoominfo

OCTOBER 25, 2018

Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. If you need proof, take a look at these statistics ( source ): Predictive intelligence shows a 40.38% increase in revenue after 36 months of implementation. Let’s get into it!

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Salesforce Marketing Cloud

OCTOBER 11, 2022

“Our selling motions may never be the same.” Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue. Promote efficient growth by focusing on high-potential and high-revenue accounts. Example of a sales account prioritization matrix.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Salesforce Marketing Cloud

JANUARY 8, 2024

Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. With harmonized data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. 45% plan to prioritize gaining a more holistic view of their customers.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

MARCH 10, 2022

Here’s a guide on how to do that. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Opportunity weighting: Sales and Marketing need to align on sales intelligence weighting at the account level (company) and the contact level (individual).

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Here’s what they’re doing right: Slack: The popular collaboration platform has grown through a PLG approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Help Your Remote Sales Team Shine.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

JUNE 26, 2018

If you combine your own intelligence with Big Data, you create a crystal ball for yourself that can give you the ability to focus your attention on the most important things that need to get done. The use of Big Data, combined with your intelligence, can create growth, profits and more sales.”. Brenda Stoltz, CEO of Ariad Partners.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Marketing Insider Group

JULY 14, 2020

Make sure your platform meets customer needs. Your platform should have relevant information, easy checkout, order tracking, and no errors. Companies have shifted most of their marketing efforts to digital selling. Revenue for eCommerce businesses have increased to nearly 30% since COVID-19 began.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

SmartBug Media

JANUARY 4, 2021

Selling can be a team effort, and having the right tools can provide a sales rep with a strong competitive advantage. According to studies outlined in Forbes , sales reps spend, on average, less the 36 percent of their time selling and less than 18 percent in a customer relationship management (CRM) tool. Benefit #3: Analytics and AI.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Zoominfo

APRIL 15, 2018

Keep reading for our guide to a data-driven sales strategy. Here’s what we recommend: Focus on revenue: A data-driven strategy can benefit your organization in a number of ways beyond boosting your revenue. Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Smarte

JANUARY 8, 2022

A data-driven marketing strategy can make massive improvements from the top to the bottom of your sales funnel and in this post, we discuss a few ways how our data platform can help generate good quality leads for your sales teams. . How can SMARTe data platform help you achieve your lead generation goals?

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

TrustRadius Marketing

JANUARY 17, 2023

An effective eCommerce marketing strategy can help you boost revenue and expand your market share. After determining which products to sell, competitors should be identified and studied. After determining which products to sell, competitors should be identified and studied. Choose the Right eCommerce Platform .

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Outreach

JANUARY 3, 2022

Announced a new AI-Guided Deal Intelligence experience for the entire revenue organization. In December, we announced AI-Guided Deal intelligence – which uses sales-trained machine learning to turn real-time deal health insights into sales rep actions that address risks and improve the chances of winning.

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 117

Salesforce Marketing Cloud

JANUARY 3, 2024

Glimpse into the future of media Discover new processes, revenue models, and technologies that reduce costs and increase efficiencies. You launch AI to deliver an interactive tour to guide your subscribers through the best ways to use the service. Innovate, grow revenue, and reduce costs with Media Cloud.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

ClickZ

JUNE 29, 2020

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7

Marketing AI 137

Marketing AI Work Management Forecasting Marketing Management 137