Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! Because there is so much work to be done! AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. No problem.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

ClearVoice

JUNE 18, 2020

To assist with bringing some of the latest resources to the forefront, we’ve compiled a list of grants that are specifically designed to provide funding for minority freelance business owners. As of this writing, 10 grants have already been filled. Consider additional resources for award recognition for your business.

Resources 99

Resources Business Work Management Startups 99

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. So what does that mean for you?

Resources 93

Resources Resource Management Work Management Budget Programs 93

FMG Suite

JANUARY 26, 2022

Use subheads in your writing to help increase retention and improve SEO. Capture your comprehensive social media strategy in writing. Work with a web designer to improve your homepage’s “ bounce rate.”. Write longer blog posts (1,000 words or more) to establish authority with search engines. Start a podcast. SOCIAL MEDIA.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. The five free marketing templates listed below will significantly improve how you work. 5 Free Marketing Templates to Save Hours of Work. No gates, no email address required. Content Repurposing Template.

Template 62

Template Resources Planning Top of Funnel 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Search for pages that have the word “links” or “resource” in the URL. And here’s a pro tip: Consider creating a resource section on your website. Write your pitch.

SME 140

SME FAQ Domain Link Building 140

RebelMouse

APRIL 27, 2022

If you can, writing multiple articles on the same topic and then linking them back to a key content hub (or pillar post) is a great way to get ahead. Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions. It’s also a good idea to include internal links in your content.

Resources 52

Resources SEO CTR SERP 52

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

BenchmarkONE

OCTOBER 16, 2019

Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. While yes, that name does sound cheesy, his advertising writing style is simply captivating. In fact, it’s common for many of us to find a level of complacency in our work.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Marketing Insider Group

JULY 28, 2015

Before you jump and make changes, you need to do a little pre-work. When working with executives, sales professional and small businesses, I often share this story to contextualize the need to do initial self-assessment before doing personal branding training. 15 Resources To Help Your Personal Branding Tune-up. How to tweet .

Resources 100

Resources Personalization Branding Brand Identity 100

Convince & Convert

DECEMBER 8, 2015

. “We need to look at it as social assist and value social as a first touch point or top-of-funnel visitor.” ” —@crestodina. “I live in fear, as all content marketers do, that my audience will quit paying attention.” ” —@crestodina. Andy Crestodina on Twitter. Orbit Media Studios.

Blogger 95

Blogger Skype Burn Rate Top of Funnel 95

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities. We’re just working through a checklist of search terms.

SEO 198

SEO SERP Content Keywords 198

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 94

Small Business Marketing Leads Lead Marketing Qualified Leads 94

Conversica

MAY 4, 2020

Over the past two months, we have been hard at work addressing our customers’ questions, concerns, and yes, even opportunities to get through these tough times. In that effort, we gathered a handful of articles and resources pertinent to business leaders looking to push forward despite the current crisis. These are not easy tasks.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

Contently

APRIL 1, 2024

But the problem (probably) isn’t the writing. It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world.

SEO 78

SEO Ideal Customer Profiles SERP Content 78

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 101

Marketing Proposals Thought Leadership Distribution Eye-Tracking 101

Anyword

MAY 8, 2024

At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. Cortney, our events expert, handles everything from planning the big day and picking out the coolest swag ( like our hit coloring book ) to writing email campaigns and social posts. Let’s dive in.

Work Management 52

Work Management Planning Copywriting Advertising Agencies 52

Salesforce Marketing Cloud

OCTOBER 12, 2023

In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. Check out our AI glossary As Salesforce’s SVP of technical audience relations, I often work with my team to test things out around the company.

API 138

API Generation Ad Building Paid Search Agency 138

Contently

OCTOBER 18, 2022

Lack of resources. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. Learn from those in the field doing the real work and seeing results. If you want quick tips that you can implement and take action on right away, these are the resources for you.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Martech

MAY 9, 2024

Users select the type of portfolio they would like to create and upload the desired work to showcase. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

Marketing AI 85

Marketing AI SMS User-Generated Content Customer Surveys 85

Content Marketing Institute

NOVEMBER 8, 2018

Check out what Moz founder Rand Fishkin writes about with commercial investigation search. Try working that keyword into your website content. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute. Directions. Testimonials. Locations near me. How intent matters.

Keywords 86

Keywords Intent Resources Top of Funnel 86

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Here's another great resource for finding email inspiration. 7 Websites Every Email Marketer Should Bookmark. 1) HTML Email Gallery. 3) IsValid.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Salesforce Marketing Cloud

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. 7 key data learning modules.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Contently

NOVEMBER 3, 2021

This type of work is not journalism, strictly speaking. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

protocol 80

DECEMBER 14, 2023

With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. However, through our careful work and collaboration with other writers and resources, we’ve developed a protocol to overcome this.

Tips 52

Tips Content Inbound Marketing Resources 52

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. This is the area where I get the most excited and the type of work that has been keeping me up at night. Don’t believe me?

Marketing AI 123

Marketing AI Work Management Generation Marketing Automation Services 123

Blue Flame Thinking

JULY 11, 2023

In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health), Gordon Food Service, Heartland Financial, and more. AP Stylebook Online is my go-to resource. For writers, changes to AP style can really make a impact in your work.

Copywriting 95

Copywriting Buzz Webinar Metrics Positioning 95

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. 3: Address technical SEO Getting the technical aspects of your website in good working order will be the first phase of implementing your SEO strategy.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Lake One

AUGUST 16, 2023

From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. In this case, Lake One FieldNotes.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82