Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. Work by McKinsey found that enterprise agility improved financial performance by 20 to 30 percent.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Convince & Convert

MARCH 7, 2024

And what is working and not working? The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. We will consider the following action points: Plan for Post-Event Resources. Send Post-Event Surveys to Attendees. Plan for Post-Event Resources. Send Post Event Surveys to Attendees.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. And with a recent survey finding that martech utilization has declined to 33%, using automation tools to the fullest potential, optimizing technology and processes is more important than ever. And that’s your people.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Marketing Insider Group

FEBRUARY 13, 2023

I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Not surprisingly, collaboration is key.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. With a large team, new change management processes can be more complicated and burdensome — especially in a new remote working environment. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Vision Edge Marketing

MAY 9, 2023

The recent Harvard Business survey found only 24% of respondents regarded their organizations as data-driven. The findings from this year’s survey indicated that participants are making record levels of investment but most firms continue to struggle to derive value from their Big Data and AI investments.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Customer feedback is also a powerful resource for your digital marketing strategy. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Martech

DECEMBER 21, 2023

Once you have that, dig deep to understand what worked and why. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Do you have resources that are truly valuable to your audience?

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Consider alternative resourcing models. But what if the solution isn’t to nix everything, full stop? until 2030.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. Effectiveness is an interesting concept because it gets into a lot of issues like, do you have enough resources?

Peer-to-peer 116

Peer-to-peer Tools Comparison Advertising Benchmark 116

Contently

OCTOBER 18, 2022

Lack of resources. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

DECEMBER 12, 2023

And there’s the trap of over-optimism and underestimation, where companies often dive headfirst into new software, underestimating the resources and effort needed for full implementation. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do.

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Martech

FEBRUARY 21, 2024

This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) More efficient use of resources and budget. Customer feedback and surveys. Data storage and handling.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

ClearVoice

APRIL 13, 2024

That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Also, the directions above require lots of time and work. And avoid wasting your time and resources with the wrong initiatives.) There are several types of user feedback: Surveys. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content Marketing Institute

NOVEMBER 8, 2018

Try working that keyword into your website content. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute. Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives. White paper. Click To Tweet. Navigational keywords.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. For content marketing to be truly effective, it needs a strategy with resources behind it.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. Getting seen by the right audience can be difficult. It never ends.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 4.

Ideal Customer Profiles 123

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 123

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous. Descriptive names (e.g.,

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. We saw that come through in the survey responses. When asked about the challenges of creating great content, 65 percent of respondents included a lack of people resources among the answers.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Take into consideration the cost of tools, resources, employees and contractors.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sword and the Script | B2B

APRIL 16, 2024

The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.” ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Heinz Marketing

SEPTEMBER 5, 2023

But don’t let the curtain fall just yet; the work has only begun. Ensure to include resources that shepherd them toward the ensuing stages of the onboarding voyage. Outline the pivotal milestones, reveal the timetable for implementation, and unfurl the umbrella of support resources at their disposal.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. The time it takes to develop insights is time spent without putting those insights to work.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019. These six are empirically the “core” of marketing ops work.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124