KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Where to Learn Google Analytics. Google Analytics Academy. Google Digital Garage.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Virtual Sales Training Resources.

Training 141

Training Top of Funnel Resources Work Management 141

MKT1

JANUARY 12, 2023

With that, I shared a deeper-dive guide to selecting the right external help in this Google Sheet (also just for paid subscribers). And expect more frequent posts like this, calling out new and updated MKT1 resources, for paid subscribers. I will continue to add to this list over time. ” column.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Resources 52

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Marketo Certified Associate Exam Study Guide. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Udemy Course.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Do We Have a Culture of Innovation?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Act-On

DECEMBER 7, 2023

And staying the course with your existing platform is tempting, isn’t it? A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. What onboarding resources exist? Of course you do!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Vision Edge Marketing

OCTOBER 31, 2023

Amidst this celestial journey, businesses seek a guiding light to navigate the ever-expanding universe of opportunities. This guiding light is segmentation. Over the course of 25 years, we have helped many companies de-risk segmentation initiatives. Of course, that’s only the beginning of the journey.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Marketing Insider Group

JANUARY 29, 2024

. “ChatGPT, I need an engaging and SEO-friendly description for a content marketing course, focusing on its practical applications and success stories.” Then, enrich it with specific details about the course, like unique selling points or expert testimonials. . Tip: Use the AI-generated draft as a foundation.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Guide to Inclusive Marketing [link]. Inclusive Design Guide – Perkins Access. Accessibility for Digital teams, a Role by Role Guide – Perkins Access. UnSchool Sustainability course [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. This dual approach ensures that resources are allocated efficiently. This will guide them closer to a purchase decision.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. ERG Organization for Executive Sponsorship.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Bluetext

JANUARY 27, 2023

Check out Bluetext’s guide to the differences, similarities and how best to implement. Skillshop Google Analytics Courses : Google has partnered with the online learning platform Skillshop to offer free courses on a wide range of analytics and measurement topics, including GA4.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Televerde

APRIL 24, 2024

That’s why I would like to share one of the best skills I’ve learned through Scouting: The Teaching EDGE method (Explain > Demonstrate > Guide > Enable). We explain the skill simply, demonstrate it clearly, guide them through it, and finally enable it. In my experience, it’s one of the most effective ways to learn a skill.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Vision Edge Marketing

NOVEMBER 29, 2022

So, grab your favorite cup of tea, and let’s talk about what you need to look for in your data to inform decisions and guide your planning. . If, for example, you know that over the past few years your organization has had higher win rates among customers in Segment 1 versus Segment 2, you would plan your resources accordingly.

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Heinz Marketing

APRIL 19, 2024

When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs. For example, you could create a series of interactive tutorials that guide new users through the platform functionalities, showcasing relevant features and how to use them.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Oktopost

OCTOBER 5, 2022

Resources mentioned: In any B2B sales cycle, knowledge equals power. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Adobe Experience Cloud Blog

JUNE 2, 2020

Therein lies the keyword that will guide marketing in the post-COVID era – business essential. Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. edX: Public Speaking Courses. Udemy Storytelling Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Marketri

APRIL 17, 2024

As one of our Fractional CMOs, Jen Marino , described it, “In today’s dynamic marketplace, CEOs look to their marketing departments to be the compass guiding their strategic direction. CEOs know the dangers of spreading their resources too thin, so they look to their marketers to narrow the focus and prioritize the spend.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B content marketers can also product a wide array of how-to guides, industry guides, tutorials and webinars to fit the needs of specific prospects on their buying journey.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Contently

AUGUST 18, 2021

Binance, for instance, pulled this off with “ A Beginner’s Guide to Day Trading Cryptocurrency ,” which has an agreeableness score of.04 Of course Binance’s content team hopes people will use their exchange to invest, but the guide doesn’t sugarcoat the details.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Salesforce Marketing Cloud

MAY 9, 2023

Find the official Salesforce Certification Exam Guide for the exam you plan on taking. There are a lot of unofficial guides out there, but you should get your information straight from the source. Create a folder to collect key resources. The sections directly relate to the sections listed in the exam outline of the exam guide.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Outbrain

JUNE 8, 2021

Why not start with Outbrain’s new Resource Center ? Of course, “digital marketing” is a huge umbrella, covering lots of tools and methods, many of which overlap in different ways. Welcome to our new Resource Center. Visit the Resource Center. Take a look at the collection of guides and ebooks.

Resources 26

Resources Advertising Agencies Paid Search Agency Content 26

ClickDimensions

APRIL 14, 2023

Automation has the power to guide a customer throughout their journey using tools such as email marketing , lead scoring and more until they are ready to be handed over to a Sales representative. But how exactly does Marketing Automation help the education sector, given that customer journeys can vary greatly from traditional buying centric ones?

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

FunnelEnvy

DECEMBER 26, 2023

It depends on your business, of course. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Goals guide your efforts and help you focus on what’s critical, and KPIs allow you to measure the effectiveness of your strategy.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

TrustRadius Marketing

MARCH 11, 2022

Tech helps education in many ways, including utilizing: Digital Simulations And Models Online learning Improved communication Vast information resources Better assignments Self-paced learning More Fun Learning Online collaboration Improved education access. Technology can also extend education in another way. Digital Simulations And Models.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

SmartBrief - Marketing

FEBRUARY 11, 2024

This guide is here to help you navigate the realm of email CTAs. They guide your audience, add urgency, and make sure FOMO kicks in, turning your emails into champions for getting things done. Are you finding that your emails aren’t getting the response you were hoping for?

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. Your goal is to: Identify overlaps where tools may be duplicating efforts, draining resources instead of saving them. Creating a strategic roadmap for AI integration Of course, not all of this can happen overnight. Begin by pinpointing your core objectives.

Marketing AI 105

Marketing AI Contingency Planning Work Management Digital Transformation 105

Salesforce Marketing Cloud

DECEMBER 12, 2023

When humans are doing the job well today (and the tool is meant to supercharge those humans, not fill a gap in human resources). The research revealed several ways to ensure efficiency: To minimize effort editing outputs: guide users in writing effective prompts. When stakes are high (e.g., Example: flag potential risk.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Heinz Marketing

NOVEMBER 14, 2023

Shared training and resources Sales training isn’t just for sales teams. Another great way to share resources is through marketing automation software. It also creates a shared hub for up-to-date marketing materials and sales enablement resources. Of course developing marketing and sales alignment won’t happen overnight.

Top of Funnel 121

Top of Funnel Work Management Marketing Management Marketing Automation Services 121