WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

markempa

APRIL 27, 2017

It’s funny when we put on our marketing and sales hats or walk into our offices how we can talk and write differently. Do you use a sales tone or an empathetic tone? Here’s how. The email on the left was “sales speak.” Read more on How Empathy Will Grow Your Sales and Marketing Pipeline.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Madison Logic

FEBRUARY 14, 2024

Moreover, the intricate nature of B2B buying decisions necessitates personalization. Most buying decisions involve an average of six stakeholders , each with distinct needs, concerns, and priorities. So how can you amplify your personalization efforts?

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Metadata

NOVEMBER 1, 2023

Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. Plus, they overlook the nuances of companies and the complex decision-making trees that live within them. Audience targeting has always been a B2B marketer’s kryptonite.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Contents 1.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Top Rank Marketing

AUGUST 16, 2023

Sales growth is down for B2B products. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Product growth slows as ad spend rises A forecast from Insider Intelligence found that B2B product sales growth is at just 3.4%

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Sprout Social

JULY 1, 2021

In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) These are not sales pieces but can be effective in getting the potential buyer more comfortable with how a product works, what a particular product or service entails, and what to expect.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Content Standard

JUNE 27, 2023

With forces like the pandemic, patient consumerization, and waves of Boomer retirement emptying staff rolls and filling nursing homes, complexity in the healthcare field has gone well beyond the pale. The need for next-gen healthcare solutions is greater than ever. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SalesIntel

NOVEMBER 16, 2021

Account-based selling is the most effective technique to close deals with the decision-makers you’re seeking. Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. LinkedIn Sales Navigator. Almost 780 million.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

PureB2B

MARCH 30, 2022

If you want to boost your bottom line when it comes to selling B2B sales technology, you have to get creative. . Table of Contents Understanding the Fundamentals of B2B Technology Sales Meeting the Challenges of B2B Technology Sales Head-On. Understanding the Fundamentals of B2B Technology Sales.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

Leadspace

APRIL 19, 2023

In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Is their persona typically responsible for making decisions to buy your type of product or service?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Segmentation 62

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. How effective is account-based marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

The Marketing Blender

MARCH 15, 2021

How do you best reach decision-makers in a time of ever-changing rules? They need to use creativity and resourcefulness. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing Strategy 126

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Binary Demand

MAY 4, 2023

However, a successful B2B appointment setting strategy requires a well-planned that involves identifying potential clients, reaching out to decision-makers, and setting up a time and place for a sales representative to present their products or services. This can lead to increased sales numbers and revenue for the business.

High Quality Lead 52

High Quality Lead Work Management Marketing Management B2B 52

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Research customer feedback to find the cracks in understanding and take notes for later (there will be a quiz). We understand. Be specific about the benefit part. Don’t assume it’s obvious.

Planning 65

Planning Marketing Plans Product Ad Building 65

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. If you’re reaching out to people that you haven’t contacted in a while, how can you be sure that their information is still valid? It can be tempting to avoid this process due to how time-consuming it can be.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Complacency has never been an option in B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

SmartBug Media

JUNE 17, 2020

Challenge #2: A Long Sales Process. B2B sales can be complex—relying on everyone from selection committees and IT influencers, to decision makers in the finance department and the CEO. Add hospital administration to the equation, and you have the formula for a long, drawn-out sales process.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? And how do you improve your revenue generation process without sacrificing the customer experience? Revenue generation is the process of creating and capturing sales opportunities for a company. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. B2B buyers…find their buying decisions influenced by information from hundreds of different sources. ” 2. .”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Learn how to engage with your buyer on a deeper level. | #BuyerPersonas | #ContentStrategy Click To Tweet.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Sharpspring

FEBRUARY 10, 2022

But there are major differences in how they speak to their two very different audiences. But there are major differences in how they speak to their two very different audiences. This means they don’t need to involve anyone else in the decision-making process. Buyer Intent and Decision Making.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

SalesIntel

DECEMBER 13, 2021

You may think you know everything there is to know about business-to-business (B2B) sales. The sales process is becoming increasingly less linear and more dependent on video communication. Not only are new technologies changing this field, but the Covid-19 pandemic has also changed the game for people working in B2B sales. .

Gartner 92

Gartner B2B B2B Sales Conference 92

DealSignal

DECEMBER 29, 2023

In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. Let’s dive in and find out if it’s really the better pick. Let’s dive in and find out if it’s really the better pick. In a Nutshell Looking for a Clearbit alternative? You’re in the right place.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

SalesIntel

DECEMBER 6, 2023

However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . ” Enter Buyer Intent data. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

markempa

SEPTEMBER 29, 2014

So, how do we better align align our email and nurturing messages with what is relevant to our audience? Read more on how to put your customers first in lead generation. I’ve learned a lot from listening to the sessions and speakers here. Segmentation. Customer focus. Connection. Authenticity. 1 lead-nurturing tactic.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Oktopost

MARCH 2, 2020

In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Inbox Insight

APRIL 12, 2020

Here we’ll take a deep dive into what each type of marketing is, how it works, and what the pros and cons are for both… Reading time: 8 minutes. It encompassed the entire function, and was how consumers would discover new products, services and brands; it was the most effective way to communicate with a large audience.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97