Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Oracle

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing.

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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The study polled 33,000 respondents in 28 countries. It also surveyed 1,500 respondents in the U.S. after the last election season to supplement the report. survey respondents said the following: 61% trust business.

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Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success. Also, the report will help marketers who are not yet doing ABM understand if an account-based strategy is right for them. The survey results, without a doubt, confirmed that ABM is on the upswing — but it also found that it is still in the early days of development.

The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Oracle

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. But survey results and reports can also be unreliable and/or misleading.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

8 Hidden Costs of Repetitive Manual Reporting

QuanticMind

If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

Report: The Ambitious SME

Savanta

But a new study from SAP and Circle Research proves that these are exceptions to the rule. Our global survey of over 800 senior strategic decision-makers in SMEs reveals that 9 in 10 describe their business as ambitious. Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!)

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Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. The 27 page report provides an insightful analysis of the data, which there’s no point to me duplicating in depth. This theme shows up throughout the report. Small companies reported using suites just as often as large ones.

50 Facts about online consumer behavior not to ignore

Biznology

State of Procurement Study ). RightNow Customer Experience Impact Report ). Aspect Consumer Experience Survey ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Global State of Multi-channel Customer Service Report ). 81% of consumers research online before buying. ( GE Capitol ).

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. Those are some of the drawable conclusions from a study by the Demand Gen Report.

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. The report is a useful resource for B2B marketers planning content development and those debating which offers to use at different stages of the selling cycle. Survey reports make for highly effective offers. .

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5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research? We scoured the web to find data, reports and relevant information on this unique group of marketers, however, we found most data skewed towards mid-size organizations or small business.

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Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

DemandGen recently published the “B2B Buyer Behavior Study,” and statistics suggest that the majority of B2B buyers (47%) have had to delay potential purchases due to budget freezes.

Appointment Setting Case Study

Valasys

The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. With the aid of client satisfaction surveys, Valasys Media audited their appointment setting services and took corrective and/or preventative actions. Case StudyBackground. Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers.

Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”. For example, 42% of the executives surveyed in the report said that they spoke to and engaged with reps in the first month, compared to only 33% just 12 months earlier.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. In our Fourth Annual Sales Effectiveness Report , we break down what goes into a successful lead follow-up strategy and the results that companies are seeing from the tactics that make up this strategy. These are the questions we set out to answer in our Fourth Annual Sales Effectiveness Report. Over 1,000+ participants engaged by this research study.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries.

2019 Survey Results: What’s Your Biggest Challenge With Content?

ClearVoice

In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? When reviewing our report, please consider: Marketers were actively seeking content marketing information at the moment they were surveyed — which could affect the overall level of expertise expressed in the results. The post 2019 Survey Results: What’s Your Biggest Challenge With Content?

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes.

New report: Use of voice interaction depends on how old you are

ClickZ

30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. So says a new survey report by business news and how-to site The Manifest, “ How Do People Use Voice Search ?”

This Is What Salespeople Say They Need Marketing To Do Better: 14 Ideas from New Survey.

Televerde

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships. The complete survey report reveals actionable insights you can use to align your sales and marketing teams and give your company the best shot at a healthy pipeline.

10 Marketing Reports Everyone Working Online Should Read

RockContent

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. For the sixth consecutive year, Marketing Profs and Content Marketing Institute have teamed up to produce this report that dives into the effectiveness of content marketing; goals, metrics and priorities; strategy and organization; and more! Make sure to read this report to get insight into what makes these marketers so successful and where others fall short.

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2020 Personalization Trends Survey: Participate Today

Evergage

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". What goes into a successful case study?

New Study Finds Video Content Is Key Factor For Students When Deciding…

Magisto

This is only intensified for those who are considering the possibility of studying abroad. Not only do they need to choose a university and program, but they also must decide which country they want to study in. For many students, where and what they will study is the first really big decision that they have ever made – and they really want to make the right one. Click here to download the full study + report by educations.com.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. You can see the entire survey and results online here.

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

RockContent

That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out. Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute).