Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success. To get more data and insights about ABM, download the full report below

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. In our Fourth Annual Sales Effectiveness Report , we break down what goes into a successful lead follow-up strategy and the results that companies are seeing from the tactics that make up this strategy.

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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New report: Use of voice interaction depends on how old you are

ClickZ

30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. So says a new survey report by business news and how-to site The Manifest, “ How Do People Use Voice Search ?”

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget.

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Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey.

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

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Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. This theme shows up throughout the report.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. A survey conducted by the Web Video Marketing Council, ReelSEO and Flimp Media discovered that 96 percent of B2B marketers are engaged in video content marketing. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original?

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek. This is not the first report to suggest that it can be difficult for marketers to break through the noise and contextually appeal to their target audiences.

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2019 Survey Results: What’s Your Biggest Challenge With Content?

ClearVoice

In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? When reviewing our report, please consider: Marketers were actively seeking content marketing information at the moment they were surveyed — which could affect the overall level of expertise expressed in the results. The post 2019 Survey Results: What’s Your Biggest Challenge With Content?

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

50 Facts about online consumer behavior not to ignore

Biznology

State of Procurement Study ). RightNow Customer Experience Impact Report ). Aspect Consumer Experience Survey ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Report: The Ambitious SME

Savanta

But a new study from SAP and Circle Research proves that these are exceptions to the rule. Our global survey of over 800 senior strategic decision-makers in SMEs reveals that 9 in 10 describe their business as ambitious. Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!)

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Appointment Setting Case Study

Valasys

The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. With the aid of client satisfaction surveys, Valasys Media audited their appointment setting services and took corrective and/or preventative actions.

Announcing The Inaugural B2B Web Usability Report

KoMarketing Associates

We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

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Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Martin , surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report.

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

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Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

ClickZ

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.

New Study Finds Video Content Is Key Factor For Students When Deciding…

Magisto

This is only intensified for those who are considering the possibility of studying abroad. Not only do they need to choose a university and program, but they also must decide which country they want to study in. Click here to download the full study + report by educations.com.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. To download a free copy of the 2017 survey report, click here.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

ScribbleLive

That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out. Producing good content can be hard.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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