Martech

AUGUST 31, 2021

Conversation volume has gone up more than 20 percent year-over-year, according to Zendesk’s updated survey. Four tools to check for title changes in the SERPs. You can check for changes via historical SERPs in Site Explorer > Organic Keywords 2.0. Simply toggle the date field to view the SERPs for that particular day.

Work Management 100

Work Management Paid Search Agency SERP Marketing Management 100

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

JULY 29, 2020

SERP Improvement and Sales Collaboration. Once you improve your old page or get a new one up and running, run regular reports to quantify the boost in sales your efforts achieved. Divide those numbers by your costs, and you have one solid metric for content ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. More than 70% of those surveyed said they appreciate digital innovations that have deepened their relationships with others during the pandemic. Featured Snippets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

APRIL 6, 2021

You could host a contest on social media or share a news report on a current event. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. You can ask for customer reviews, send out surveys, use live chats, or send direct emails to receive valuable feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

seo.co

JULY 6, 2021

So it comes as a surprise that 74% of marketers and website owners can’t measure or report how their marketing efforts impact a business. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. You can link a GA property with GSC to see all the GSC reports without using GSC.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. The report has a lot to do with site speed and page speed, or how fast a page loads.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

KoMarketing Associates

MAY 25, 2022

In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Taking SERP positions and defending them takes much more effort than it used to. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Conductor

MAY 4, 2022

The sooner you can implement optimizations, the sooner you can climb to the top of the SERP, increase traffic to your website, and drive conversions. It’s a bandwidth problem, according to the majority of marketers surveyed for our State of Organic Marketing report. Then, there’s the challenge of enterprise reporting.

Demand 59

Demand Features Bandwidth SEO 59

seo.co

NOVEMBER 18, 2021

So it comes as a surprise that 74% of marketers and website owners can’t measure or report how their marketing efforts impact a business. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Index coverage reports. the kind of customer experience it provides. By search type.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Unbounce

JUNE 15, 2023

What happens if or when today’s search engine results page (SERP) goes away? With the merger of AI and search engines, the race to hit the top of Google’s page-one SERP could be a thing of the past. Study or survey your audience to discover what they really care about and share the results with them. And sooner than we think.)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Moz

MARCH 1, 2020

At Path Interactive , we conducted a survey to find out how users feel about the information they encounter in Google’s organic results. About our survey respondents and methodology. All respondent data is self-reported. But does the average searcher actually feel that way? Examples of Symptom Cards.

Customer Surveys 76

Customer Surveys Google SERP Display 76

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Comprehensive Company Information. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. In 2018, Google reported that they had updated their algorithm 3,234 times ! they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others. These tools keep users engaged.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8 Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Moz

MAY 10, 2020

The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. Suddenly, I felt like an investigative reporter. Including feedback from experts can also give you a competitive advantage in the SERPs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Leadspace

FEBRUARY 19, 2018

In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. When surveyed, 42% of consumers said that they preferred live chat functions over a call with a sales rep because they didn’t have have to wait on hold.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). Bring original information to your content in a way that aligns with your team’s strengths: build a network of SMEs , start a yearly benchmark report, or get comfortable sharing your team’s personal experiences and insights.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

SmartBug Media

NOVEMBER 11, 2019

In fact, according to the 2018 State of Inbound report , a marketer’s number one priority is converting leads to customers. A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

NOVEMBER 9, 2017

Here's the featured snippet Google pulled in response to that query: In this instance, the page that was used for the featured snippet happens to be the top-ranked one in the search engine results page (SERP) for this query. So, keep in mind: a featured snippet does not always equal a top rank in the SERP.

Features 73

Features Google SERP Lead Scoring 73

KoMarketing Associates

NOVEMBER 8, 2018

The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. The software features mobile-ready contact forms, surveys, quizzes, and more — all from premade or custom templates.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Unbounce

DECEMBER 10, 2018

So if you want your landing pages and web pages to appear in the SERP (paid or search), you need them to be lightning-fast. Your visitors don’t like waiting—and their frustration has only grown since the 2015 survey linked above—so always consider load time (regardless of device) just as much as traditional design elements.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. The platform’s Interests reports are most helpful in this regard. Analytics reports provide you with crucial information on visitors to your website. Creating a customer persona is an exercise in research.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. The platform’s Interests reports are most helpful in this regard. Analytics reports provide you with crucial information on visitors to your website. Creating a customer persona is an exercise in research.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You can discover your ideal personas by performing extensive research, surveys, and interviewing the target audience groups.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. survey, we compared Amazon.co.jp In the U.S.

SEO 97

SEO Marketing Websites Optimization Domain 97

accelerate agency

NOVEMBER 3, 2020

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. The platform’s Interests reports are most helpful in this regard. Analytics reports provide you with crucial information on visitors to your website. Creating a customer persona is an exercise in research.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52