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What Is a SERP? Definition of a SERP

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. But what exactly is an SERP, and how can you use an SERP to your advantage?

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. On top of that, you must measure these metrics for a holistic idea: Followers Impressions Engagement CTR (click through ratio) Bounce rate CPC (cost per click) Make sure you compare these numbers to your competitors’s numbers and industry standards to get a better contextual idea.


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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs.

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Understanding the Ins and Outs of Google Ad Extensions

SmartBug Media

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Control your CPC cost. As you may guess, a higher Ad Rank typically results in a low overall CPC cost per auction.

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What is the role of SEO in digital marketing?


Given that they both target search engine result page (SERP) rankings, it is no surprise that PPC and SEO are done best when data is shared and teams are not siloed from one another. By leveraging SEO data and making it a key factor in content marketing strategies, websites will see an increase in keyword rankings and appearance on SERPs.

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How to Improve Your Google Ads Quality Score With Better Content


Google looks at the cost-per-click (CPC) bid and the QS to determine an ad’s rank. The beauty of the process is that by increasing the quality of an ad, brands can either: Lower the CPC, making it cheaper to get people to their website OR. Keep their CPC the same and greatly increase the likelihood of top placement.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)


We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC. Qualitatively, SERP domination seems like a worthy goal. Virtually all of these SERPs have some combination of three page types: Product pages.

Hubspot 101