KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. However, previous research shows that not all organizations are focused on data accuracy, and many of them are suffering the consequences.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

ViewPoint

APRIL 24, 2018

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. Whether or not they have assigned junior staff to do research, it pays to reach out directly to your decision maker—in the way he or she prefers. There are many more, of course.)

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Specifically, previous research has indicated that many marketers are still unable to harness accurate, validated data at their organizations.

Analytics 253

Analytics Validation Barriers CMO 253

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? That would be a metric that we may give to somebody to validate our efforts. images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. However, previous research suggests that they are still struggling in this area.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. B2B marketers obviously want potential buyers to view their survey results and survey reports as credible and reliable.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Televerde

JANUARY 14, 2020

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. The post ASU Research Confirms the Transformative Power of Second Chances appeared first on Televerde.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Sometimes this is raw, angry catharsis, but a lot of the time it is identity validation and commiseration. So how do you find folks? Get on it. Here is another one in the same subreddit: [link].

Research 108

Research Enterprise Management Tips Work Management 108

The Customer

APRIL 8, 2021

Explorium research survey. If you’d like to know how you compare with other organizations in the pursuit of the most relevant 3rd-party data, then don’t miss our latest research. Read the report to find types of external data they use and why. Get the complete research. survey report.

Acquisitions 52

Acquisitions Validation Customer Surveys Research 52

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Approximately 94% reported that their sales and marketing performance rose as well.

Cost 230

Cost Data Hygiene Statistics Validation 230

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

6sense

FEBRUARY 1, 2022

This creates troublesome and expensive reporting deficiencies that can bring revenue teams to a standstill. Here are 9 Reporting Capabilities that revenue teams “must have” to fully understand — and act upon — their sales intelligence. One-third of account-driven organizations haven’t even defined such a methodology. .

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. They used primary research to gather competitive intelligence to help improve their ability to more quickly close large new deals. Research is only valuable if it is actionable.

Work Management 183

Work Management Analysis Validation Marketing Management 183

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. For example, Gmail and G Suite will throttle emails sent from a domain that doesn’t have a valid SPF record. Why DKIM is not Enough While DKIM protects the content of the email, it cannot validate the sender’s id. How Does SPF Work?

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. For example, Gmail and G Suite will throttle emails sent from a domain that doesn’t have a valid SPF record. Why DKIM is not Enough While DKIM protects the content of the email, it cannot validate the sender’s id. How Does SPF Work?

Phishing 195

Phishing Domain Deliverability Validation 195

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

JULY 23, 2018

And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists. As a reporter, I’d felt Pearlman’s pain many times. But were we to blame? Earned, owned, paid.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists. As a reporter, I’d felt Pearlman’s pain many times. But were we to blame? Earned, owned, paid.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Marketing Insider Group

JUNE 23, 2020

An article – in the old school marketing industry’s bible – that questioned the validity of excessive marketing. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. Schultz, the AdAge writer who reported on the change. It was an argument that I’ve been making for some time.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Webbiquity

AUGUST 18, 2020

Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Moz

APRIL 22, 2020

No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy. To give people a practical place to start, we wanted to provide you with concrete keyword research workflows. It's as if you're looking over our shoulder as we do strategic keyword research. THE KEYWORD RESEARCH MASTER GUIDE.

Keywords 65

Keywords Research Paid Search Agency CTR 65