B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) of NetLine's total audience.

Research 52

Research B2B Purchase Intent Paper 52

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Four of the five top factors that tip the scale this year were also on the 2020 lists. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

JULY 14, 2021

Being able to automatically receive reports on copyright infringement protects content creators. If nothing else, the original author of a concept or research study may have legal means to come down on “stolen” content. The post Use But Don’t Abuse: 5 Tips for Content Creators appeared first on Marketing Insider Group.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Marketing Insider Group

DECEMBER 13, 2022

According to Meyer Partners nonprofit marketing guide , there are four tips to keep your direct mail marketing fresh and lucrative. Annual reports. Keep donors informed by sending your annual report or a summary highlighting your accomplishments. Let’s take a close look! Segment Your Donors.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

KoMarketing Associates

JULY 6, 2020

However, new research shows that eBooks may be the key to reeling in new prospects and customers. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. The post LinkedIn B2B Marketing Tips from Top Experts and Insiders (New Data) appeared first on B2B Marketing Blog - TopRank®.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Sword and the Script | B2B

OCTOBER 19, 2021

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on.

Research 62

Research Tips Sales Cycle B2B Sales 62

The Point

OCTOBER 20, 2014

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Salesforce Marketing Cloud

JULY 24, 2023

In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. From this IDC research, here are five tips you can use to help build automation into your own practice.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Salesforce Marketing Cloud

JUNE 28, 2023

Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. We have some tips to ace the pitch — before, during, and after those critical 30 seconds. ” Considering this, here are nine tips to put you on the path to the perfect sales pitch.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Champion Communications

OCTOBER 25, 2023

Additionally, a report by the CMO Council revealed that 77% of marketing leaders say a lack of brand awareness is a major challenge to expanding globally. Research target audience: It is crucial to understand the target audience you are trying to engage with.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! It involves researching potential customers and finding qualified leads that could become paying customers.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Hubspot

JULY 12, 2021

Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. 43% of surveyed business owners and digital marketers who use SMS marketing report click-through rates between 20% and 35%. Tips for Launching a Great SMS Strategy.

SMS 101

SMS Research Opt-out Planning 101

Hinge Marketing

JANUARY 30, 2017

Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. As the research report documents, these High-Growth firms are nearly three times as likely to favor technology as a differentiator. This year’s study does not disappoint.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Social Media 103

Social Media Work Management Marketing Management Organization 103

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. The report has a lot to do with site speed and page speed, or how fast a page loads. Learn more about content strategy.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

seo.co

JULY 11, 2022

We’ll go into more detail on this in the tips that follow, but link building is the primary off-site SEO technique. 10 SEO Tips for Better Results. Here are a few of our best tips for family law attorneys: 1. Perform Detailed Keyword Research. Keyword research is at the very heart of any and all SEO you do.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Biznology

SEPTEMBER 26, 2019

To establish process effectively, follow these 12 success tips. . Self-reporting. Self-reporting on the web saves money for you and time for your prospect. Some inquirers are in the earliest stages of research, and nowhere near ready to talk to a sales person. Then, set up your process. Utilize email.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. Then, use that knowledge to gather specific content from vendors and research other teams that did something similar to address their outlook. Seek their commitment in words and actions. Get MarTech!

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Analysis 113

Analysis Marketing Report Content Analytics 113

Seismic

NOVEMBER 21, 2023

However, the Seismic 2023 Value of Enablement Report revealed this troubling stat: 36% of respondents say their company does not offer coaching right now. If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below.

Tips 59

Tips Peer-to-peer Work Management Training 59