Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. There have been several shifts in key selection criteria since our 2020 study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research. Without further ado, here are eight vital steps. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . Pro Tip 4: Learn more about interactive email newsletters here.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 143

B2B Case Study Case Studies Content 143

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Marketers are undervaluing early or exclusive access to products and research.

Planning 266

Planning Tips Top of Funnel Work Management 266

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Tips for Success While it’s an exciting opportunity and can contribute to your reputation as a thought leader, being a podcast guest requires thorough preparation to ensure you provide value to both the host and the audience. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Spiralytics

NOVEMBER 7, 2022

This article will discuss some tips for effectively using social media in government applications. According to a study , almost all Philippine government agencies have included social media use in their communication plans. 5 Tips to Effectively Use Social Media in Government. Know which channels the citizens use.

Social Media 118

Social Media Tips Media Privacy 118

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

MARCH 18, 2021

In this blog, we discuss six tips for establishing a social media strategy built for success. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Social Media Marketing Reach 2022, Statista Research (January 2022). Sources: S.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Webbiquity

SEPTEMBER 8, 2020

By educating them, providing some comic relief, helping them forget about the bad day they’re having, teaching them something new, answering questions they didn’t know they had, or informing them with the latest research, you can build yourself up as a trustworthy source of not only information, but products or services as well.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? A Billion New Consumers in Emerging Countries Will Tip the CPG Market Balance. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Be Proactive. Feel Free to Experiment.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Content4Demand

MARCH 14, 2019

We started with the basics, including a new company overview deck, an internal content library with links and tips on how to use each asset, and carefully crafted sales enablement tools. Her team researched target accounts to understand their organizational priorities and learn about the decision-makers and influencers.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Salesforce Marketing Cloud

JUNE 28, 2023

Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. We have some tips to ace the pitch — before, during, and after those critical 30 seconds. We have some tips to ace the pitch — before, during, and after those critical 30 seconds.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech

MARCH 20, 2023

6 practical tips for martech partner selection When working with martech partners, you must ensure their recommended solution fits your specific needs rather than their financial gain. Request references and case studies Before deciding on a partner, ask for references and case studies from past clients.

Advertising Agencies 94

Advertising Agencies Work Management Marketing Management Practices 94

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Heinz Marketing

MARCH 23, 2023

Here are some tips for creating effective messaging for the SaaS Industry. To answer these questions, start by researching your market. Include social proof in your messaging and use it to your advantage by showcasing customer success stories, testimonials, and case studies. Who are they? What are their pain points?

Ideal Customer Profiles 112

Ideal Customer Profiles Effectiveness Tips B2B 112

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). To start building a relationship with them, here are a few tips: Speak plainly. Have handy success stories and relevant use cases. Become a trusted advisor. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Gone are the days when SEO was important just for the SERP. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features. Get Started With OptinMonster Today!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Optinmonster

MARCH 22, 2023

Do you want to learn how to upsell and are looking for upselling tips? This article will teach you how to upsell by sharing our favorite upselling tips. How To Upsell: Effective Upselling Tips More of a visual learner? Check out our top 5 upsell tips. We’ve included a table of contents to help you navigate.

Examples 122

Examples Tips Cross-Selling Bundling 122

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. During our webinars, I’ve been able to pick up little tips from him like when to pause, how to calm my nerves, and what to include in my talk track. I spent a few minutes researching branded podcasts just in case.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Remember that new content doesn’t have to be text-heavy blogs, whitepapers, or case studies.

Social Media 52

Social Media Social Marketing Planning Tips 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99