SmartBug Media

JANUARY 25, 2023

Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. For many marketers, buyer personas are the key to making better video content, but what are they? There are several reasons why you should use them. How can you do this?

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Act-On

APRIL 26, 2024

Follow these important tips to get set up for migration success. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. Keep in mind, you’ll also be assigning negative lead scoring points (-1, -5, -10, etc.)

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Researching Your B2B Buyer Persona.

Buyer Personas 95

Buyer Personas B2B Marketing Planning B2B 95

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. To know what motivates a buyer, ask one.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. To know what motivates a buyer, ask one.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. I’ll cover the ins and outs of what they are, as well as some tips and tricks for developing them in a DIY format. Many teams utilize buyer personas.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. Look at the company’s reach into your specific buyer persona. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Zoominfo

MARCH 4, 2021

Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage. Stages of the Sales Cycle (with Tips). Each stage has its challenges and conditions, and tackling them makes the buyer’s journey much smoother. Here’s a breakdown of each sales cycle stage with relevant tips: 1. Prospecting. Engagement.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Marketing Insider Group

MARCH 18, 2021

In this blog, we discuss six tips for establishing a social media strategy built for success. Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Social Media Marketing Reach 2022, Statista Research (January 2022). What you need is a strategy that actually works.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research. Without further ado, here are eight vital steps. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

AUGUST 18, 2020

Here are 4 of our top SEO tips to follow to increase your organic traffic: 1. Your competition can provide valuable insight and be a great tool for research, but it’s also critical to make sure that any content you create after doing this research is completely unique. Implement These Tips for SEO Success.

Traffic 328

Traffic Organization SEO Tips 328

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Researching Your B2B Buyer Persona.

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.”

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. Look at the company’s reach into your specific buyer persona. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. Look at the company’s reach into your specific buyer persona. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Tony Zambito

APRIL 28, 2021

All of these efforts designed to reach and gain the attention of buyers. And to affect The Buyer Mindset. Since the pandemic began in March of 2020, we have seen the scales tipped heavily towards how to re-orient sales towards virtual selling and to create more interactive content.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Marketing Interactions

JUNE 23, 2017

One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Everyone is busy.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Webbiquity

SEPTEMBER 8, 2020

By educating them, providing some comic relief, helping them forget about the bad day they’re having, teaching them something new, answering questions they didn’t know they had, or informing them with the latest research, you can build yourself up as a trustworthy source of not only information, but products or services as well.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Heinz Marketing

MARCH 23, 2023

Here are some tips for creating effective messaging for the SaaS Industry. To answer these questions, start by researching your market. Then define your ideal customer profile (ICP), create buyer personas, and build your buying committee to get a clear picture of your target audience. Who are they? What are their goals?

Ideal Customer Profiles 112

Ideal Customer Profiles Effectiveness Tips B2B 112

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Launch Marketing

MARCH 13, 2024

Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. An overlooked part of a strategic messaging framework is that to develop effective persona messages, you must first have well-developed buyer personas.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Outbound Engine

DECEMBER 4, 2019

Here is a list of small business marketing ideas and tips to give you a competitive edge. Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Make Data Cleaning a Routine. What do they do?

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Zoominfo

MARCH 3, 2021

Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage. Stages of the Sales Cycle (with Tips for Each) Going through the sales cycle with a “wing it” strategy can cost you in sales deals. Each stage has its challenges and conditions, and tackling them makes the buyer’s journey much smoother.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features. Get Started With OptinMonster Today!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

SmartBug Media

MAY 18, 2021

Let’s dive into tried-and-true branding tips that can help your mid-sized business nail it. They include the following: Buyer personas. A group of researchers found 90 percent of corporations reference ethical behavior or “integrity” as an organizational value. This is why surveying and research are so important.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. How Buyer Personas Help. Create Buyer Personas.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

BOP Design

JUNE 23, 2022

Create a Specific Buyer Persona. The best way to determine if you really know your audience is by creating a specific buyer persona(s). These should be as detailed as possible and include the buyer’s challenges and main concerns. Read how to write for your ideal buyer personas.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Marketing Insider Group

AUGUST 25, 2020

That’s just the tip of the iceberg. Use Buyer Personas to Drive Strategy. One of the best ways to do that is with buyer personas. Use both the feedback your sales team hears and the research your marketing team does on the audience segments most likely to convert.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Marketing Insider Group

APRIL 13, 2023

This helps you to avoid creating or attracting buyer personas that suck.) Do your research to discover where your people are and meet them there. How To Excel Beyond the 4 Ps of Marketing While the 4 Ps aren’t technically dead, they’re only the tip of the iceberg for marketing effectively. What’s been the outcome?

Relevance 333

Relevance Planning Paid Search Agency Work Management 333