illumin

MARCH 21, 2024

While keyword research is a good first step, it isn’t enough. This situation is where using well-planned long-tail keywords is of the utmost importance. Another way to lessen competition is to look for long-tail keywords. Using accurate keywords is a critical part of contextual targeting.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

The Lead Agency

JUNE 20, 2019

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. How do I Find Long Tail Keywords? Did you know that?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Sharpspring

AUGUST 10, 2021

Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics. Consumer Research Intent. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 115

Intent Planning Tips Long Tail Marketing 115

QuanticMind

JANUARY 24, 2019

Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research.

PPC 53

PPC Keywords Top of Funnel Research 53

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

seo.co

JULY 11, 2022

We’ll go into more detail on this in the tips that follow, but link building is the primary off-site SEO technique. 10 SEO Tips for Better Results. Here are a few of our best tips for family law attorneys: 1. Perform Detailed Keyword Research. Keyword research is at the very heart of any and all SEO you do.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. This article will share seven tips to help you get the most from your content. Well-structured SEO content tips: Use headlines (H1, H2) to break up your content and make it more visually appealing. Make sure you have great content and structure.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Do Your Research.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Research to find a new B2B vendor, service or product starts with an online search. Blog titles: Use long-tail keywords to develop blog topics.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools.

Keywords 103

Keywords Research SEO Lead Scoring 103

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Make sure to do a thorough keyword research analysis as part of the editorial planning process. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

KoMarketing Associates

MARCH 22, 2018

If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

illumin

MARCH 26, 2024

Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. The marketing funnel is also a great tool for keyword research since it captures search intent. Informational searches: A user is looking for more information on a subject or about a product.

Keywords 59

Keywords Paid Search Agency Ads Google 59

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. Industry research shows that about 9% of clicks go to featured snippets when there is a listing present. Step 3: Focus on Structure.

Features 165

Features Google B2B Marketing Top of Funnel 165

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

JANUARY 17, 2020

Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer. i.e., “What makes good content marketing,” “content marketing tips”). In 2020, this is what matters. Focus on quality over quantity.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Sharpspring

JANUARY 28, 2020

Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics. Consumer Research Intent. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent. During my research, I realized the keyword phrase“lead generation softwares” was also a strong contender. Don’t ignore long-tail keywords (longer, more specific phrases).

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Launch Marketing

DECEMBER 14, 2022

Did they search long-tail, specific keywords? Is there a new research study showing new data on a certain area of interest? Include Actionable Best Practices and Tips. Including actionable best practices , tips and tactics give the reader something to grasp and apply. Did they search more generic, broad keywords?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They’ll outline their precise requirements before conducting research and “opening up” to providers.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. That’s how important it is to optimize for SERP features. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Actionable Tip: Give new posts or pages a little SEO boost with some paid social. Guest post by Max DesMarais. That pitfall is paid search.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Salesforce Marketing Cloud

MARCH 25, 2024

These tips will help you realize that small businesses make big bucks. The term, which stands for “small and medium-sized business,” is a useful one for analysts and researchers tasked with defining the difference between the IT needs of large enterprises and the challenges faced by smaller companies.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Convince & Convert

OCTOBER 21, 2014

What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. If you want to reach this audience with your product or service, keep these three tips in mind: 1. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Lake One

APRIL 23, 2019

Here are tips for identifying B2B SEO keywords. The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO? From there, let the research begin. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

KoMarketing Associates

OCTOBER 25, 2016

They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. Search Query: Desire. Search Query: Action.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Matchcraft

MARCH 8, 2017

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. Introducing the beauty of good keyword research. Performing good research on the front end can save you oodles of money and can help ensure that your PPC campaigns are performing for your business.

Paid Search Agency 49

Paid Search Agency Keywords Cost Research 49

accelerate agency

MAY 9, 2020

If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Metadata Tips. Content Tips. User Experience Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Outbrain

JUNE 29, 2022

If that sounds like a lot, then keep reading for some tips about how to do thought leadership that works. Here are 6 tips to use when building a thought leadership marketing strategy: 1. Consider how people are searching in your industry or niche, and which short and long-tail keywords your customers are using in search engines.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Howdy, Moz fans.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. Research: Demonstrates authority. Although there’s been debate in the digital marketing community as to whether or not keyword research is dead , keywords are still a crucial part of SEO. More Tips for Obtaining the Featured Snippet.

SEO 87

SEO Tips SERP Content 87

accelerate agency

MAY 17, 2022

A buyer or customer persona is a well-researched representation of your ideal customer. Creating a customer persona is an exercise in research. Keyword research is a crucial part of content marketing and SEO. Those two types are called ‘head’ and ‘long tail’ keywords. There’s a lot of complexity involved.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52