Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Not all writing is created equal. Like we said, B2B copywriters are quick learners, and they definitely don’t need to be experts in every industry they write for. Knows the Industry.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 7, 2021

To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. Consistently publishing content your target audience craves will help you build brand awareness, connect with people, and build trust.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

NOVEMBER 14, 2022

The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing. That’s precisely the situation faced by Contract Logix.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Companies publish millions of blogs every day. You Aren’t Writing for Your Audience. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. All your research, great writing, and video production can set the stage. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. My book review posts were very popular in 2023. In fact, three of my ten most popular posts last year were book reviews.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Marketing Insider Group

MAY 13, 2021

You don’t have to wait for customers or followers to post a review or talk about you elsewhere. Write all of these things down and see how you can turn them into a cohesive personal brand. Read their blog posts and other content they publish online. They decide who sees what you publish. Make Selling Easier.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. This is where written and video testimonials , third-party reviews and case studies come into play. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

SmartBug Media

JANUARY 25, 2024

First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Just think about it - being able to publish directly on Instagram Reels, schedule the first comment, and tag locations - all these can significantly enhance our marketing strategies. They've rolled out some pretty cool features for Instagram.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Take the time to review the most popular pieces of your content. What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. For example, partner peer reviews were an important part of their marketing. Those reviews are driven by using a cookie, so they can’t be used anymore.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Convince & Convert

DECEMBER 15, 2023

Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. He’s building an AI tool for writing and collecting his first set of users with a discount. It’ll determine your pillar topics, publishing frequency and approach to driving engagement. Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

MARCH 14, 2024

As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk. Getting a little writing help from AI isn’t the problem. Suddenly, even the insights of industry leaders are suspect. This change is making lots of people uneasy.

Marketing AI 126

Marketing AI Work Management Marketing Management B2B Thought Leadership 126

FMG Suite

APRIL 25, 2024

Question 7: Do you have any suggestions for writing attention-grabbing content without crossing the compliance lines? With the SEC ad rule update in 2021, advisors no longer have to jump through as many hoops, including gathering and sharing Google reviews. Ensure you are engaging and writing thoughtful comments on other users’ posts.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Launch Marketing

FEBRUARY 8, 2023

For example, one person might be drafting certain content assets, another reviews and approves and another designs the collateral. Outline each one and include key information such as the type of content, who it is sent to and who is responsible for writing, reviewing and sending out the email. and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Trade Press Services

FEBRUARY 26, 2024

Research shows that 54 percent of decision-makers spend more than one hour per week reading and reviewing thought-leadership content. When creating that content, don’t rely on ChatGPT to write it for you, says Maria Obiedzinski, assistant vice president of content marketing for Stamats.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. A content marketer’s job is to create quality content that gets in front of readers organically.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

ClearVoice

APRIL 5, 2024

The content creation stage covers everything from content ideation, creating a content calendar, writing, designing, editing, and publishing. Review and optimization No content should ever be set in stone. The review and optimization stage is critical to refining your content to perfection.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 5, 2024

The content creation stage covers everything from content ideation, creating a content calendar, writing, designing, editing, and publishing. Review and optimization No content should ever be set in stone. The review and optimization stage is critical to refining your content to perfection.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

Copyright 97

Copyright Business Amazon Distribution 97

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. The brand publishes on different platforms to reach different audiences. Publish and distribute content. Create content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. Q: Are you still writing?

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership Press Conference 80

Optinmonster

APRIL 12, 2024

Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. As a result, customers are far less trusting of sales copy and invest more in peer reviews and factual findings. Get started with OptinMonster today!

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

ClearVoice

JANUARY 31, 2024

Set specific criteria such as writing style, industry expertise, and understanding of your target audience. Read reviews and references. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality. Implement a content review and editing process.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

Set specific criteria such as writing style, industry expertise, and understanding of your target audience. Read reviews and references. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality. Implement a content review and editing process.

Business 52

Business Guidelines Content Advertising Agencies 52

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. AI writing tools also still make egregious grammar and spelling errors.

Marketing AI 98

Marketing AI Practices Tools Copyright 98

Martech

SEPTEMBER 1, 2023

These should be regularly reviewed to address new applications and any issues that surface. Similar to how you publish data privacy compliance information, you should be thinking about publishing an AI ethics statement. Communicating how your company thinks about AI ethics may not be top of mind. Now’s the time to act on this.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Brandpoint

FEBRUARY 7, 2023

She isolates herself to maintain pristine focus while writing blog and social content for your brand. Make and nurture relationships Even if you think you know everything there is to know about the brand you’re writing for, chances are, there are others in the office who have a different perspective that you have yet to cover.

Work Management 62

Work Management Top of Funnel Content Marketing Planning 62

ClearVoice

JULY 25, 2023

The Dynamic Nature of Content Types and Expectations Content varies in its readiness upon delivery, ranging from 100% publish-ready to drafts that need further refinement. When each of the above is achieved, and there is a thorough review process in place, a polished and ready-to-publish article should ideally be the outcome.

Top of Funnel 52

Top of Funnel Work Management Marketing Management Process 52

Oktopost

FEBRUARY 12, 2024

Whether you are using the social publishing solution or the advocacy solution, once the integration is turned on, every post from Oktopost is seamlessly sent to Smarsh for archiving, ensuring that your social media activities align with compliance standards. Oktopost allows you to easily capture and securely store your social media posts.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62