article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

article thumbnail

3 Legal Steps Podcasters Often Forget About

ConvertKit

It is more popular than ever and the resources about starting a podcast seem to be popping up every day. It is really important that you not only purchase a license but understand its terms so you know your permitted uses. I know website themes and colors are exciting, but don’t forget the terms and conditions and privacy policy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

Who reads all those terms and conditions anyway? Ruth: I think things changed so quickly in terms of becoming such an internet-based society that people didn’t think about what might be in those terms of service. They’ve had to go through the process of updating their privacy policies. And be transparent.

Privacy 83
article thumbnail

Stop tracking e-commerce B2B KPI metrics like B2C

Sana Commerce

Deliverables are typically high-value and may be part of a long-term contract or bulk purchase. Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. Building long-term customer relationships is vital for many B2B companies. More interesting resources.

article thumbnail

How to Plan and Create Awesome eCommerce Content

Convince & Convert

A mood board of photography and phrases, while not required, can be a valuable visual resource not only for the website but also for your team to know who you, as a company, truly are. Be resourceful! Privacy policy (ask your lawyer). Terms and conditions (ask your lawyer). potential wholesalers?).

eCommerce 107
article thumbnail

How to Properly Run Retargeting Ads for Shopify: Step by Step

Optinmonster

Retargeting is a broad term that’s used by lots of different platforms. Click Connect by your profile: You’ll then need to click View and Accept terms. By clicking that button, a new window will popup with Facebook’s privacy policies. What Is Ad Retargeting (& Why Does It Matter)?

Ads 80
article thumbnail

25 White Paper Examples To Inspire Your Strategy

CoSchedule

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. It concludes with tips for businesses to help mitigate these conditions for their employees. Email Address.

Paper 52