SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Resources for Content Writing. Must-read articles: How to Write Bullet Points People Actually Want to Read. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. People seem to like my writing: contentrulesbook.com annhandley.com. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Launch Marketing

AUGUST 30, 2017

The auto suggest results are provided by Google and can be useful for any role on a marketing team (creative, PR, content, SEO). Hootsuite is a social engagement management system (SMMS) geared for SEM. Although the tools don’t write an outline for you, it does give you a great starting point. Parking lot for unused ideas.

Planning 64

Planning Tools Work Management Marketing Management 64

NetLine

JANUARY 2, 2019

We also leverage a lot of other channels including social (paid and organic), email, PR, long-form organic content for the blog (with retargeting), proactive digital ABM, and general SEM. Externally, you’re probably already marketing with your paid acquisition, PR, and regular marketing mix. Coffee or tea? About People.ai.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Advertising Agencies 71

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 71

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. How to Write an Effective Business Blog. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms. Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. Connie Bensen.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. by SEM ClubHouse. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. by SEM Nook. Social Media Marketing Strategy, Tactics and Best Practices.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Content Marketing Institute

SEPTEMBER 26, 2018

This one has caused many a PR pro to smack his or her forehead in frustration. If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. As I write in this article, How Rodale Inc. And, that’s not enough. You have to promote the heck out of it.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

SmartBug Media

FEBRUARY 4, 2020

Are there certain topics they are writing about that you have never added to your site?Another This could be a good opportunity for PR or outreach to build relationships with these sources. Are the pieces that are ranking well covering your topics in-depth, or are they summarized?

SEO 96

SEO SERP Domain Analysis 96

Heinz Marketing

MARCH 27, 2023

And some of the common things that came up, as you expect, were PR, SEO, and some content. Things like PR, like SEO, like SEM that require very experienced and technical resources to do those things. What are, where do you to consistently outsource things to sort of agencies and consultants?

Demand Generation Agencies 92

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 92

Convince & Convert

APRIL 20, 2010

" [link] [link] wbreaux Great write up by @jaybaer "Does Your Blog Have a Long Tail!" link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

seo.co

DECEMBER 18, 2020

Obtain the same sort of gigs for your writing staff and public relations operatives. Of course each of these releases and interviews needs to be promoted with good SEO techniques and other SEM practices. It’s a good idea to mix in some other content about topics that aren’t directly about your products and services all the time.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Content Standard

MAY 8, 2018

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Bloggers are on the move, writing about what comes to mind on a daily basis.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 14) SEO SEM Social Media (Digital Search & Internet Marketing).

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

MARCH 19, 2008

I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

Adwords 20

Adwords Tactics Tips SEM 20

MKT1

JANUARY 5, 2023

In this newsletter: When to hire externally vs. in-house Best practices for hiring any type of marketing contractor or agency How to hire contractors and agencies in specific areas (SEO, Paid, PR, and Content, etc) — and why having external help in these areas is a no brainer. You also need to have solid ad copy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

NOVEMBER 24, 2008

4: How to Write a Strategic Marketing Plan , December 6, 2007 My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools. #3:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Webbiquity

APRIL 10, 2017

” — PR Daily. Showcase reviews: PR Daily. 6: The 24 Best Online Writing Tools and Apps. #7: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Enter a site or blog you like or browse categories to discover relevant content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

WebMarketCentral

SEPTEMBER 10, 2009

What techniques will help you write more compelling posts? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. You'd better be able to write a complete sentence." about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

Hubspot

JANUARY 12, 2012

However, a lot of PR, marketing, and communications grads will go work for a marketing agency after college and find that they love the work, but would rather dive in deep to just one company rather than jumping from client program to client program. Where can you find these utility players? Enterprise: Specialists With Content Chops.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Webbiquity

MARCH 21, 2017

” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, StoreYa Blog. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. B2B PR Sense Blog. 6: The 24 Best Online Writing Tools and Apps. #7: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 4 ) Wave Accounting.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Search Engine Marketing (SEM). Dive Deeper: What Is the Difference Between SEM and SEO? A CMO directly reports to the chief executive officer (CEO). Content Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Webbiquity

JULY 26, 2016

Showcase reviews: Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. Showcase reviews: Online Marketing Institute, PR Daily (23 Tools for PR Pros), Marketing Insider Group, Blogging Wizzard, SmartBug Media, StoreYa Blog, Hunter & Bard, Robbie Richards. PR Daily (7 PR Tools).

Marketing Automation Services 100

Marketing Automation Services Tools Enterprise Management Best Practices 100