Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. On Twitter, you get nuggets of information from all his ventures. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Televerde

APRIL 9, 2020

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Product 171

Product Planning Zoominfo Work Management 171

Biznology

FEBRUARY 4, 2021

To help you handle the distractions of working remotely, I’ve put together a few techniques I personally use to be more productive while working from home. However, when it comes to productivity, social media can also be one of the biggest disturbances. Therefore, it’s important to stay as productive as I can.

Product 197

Product Social Media Barriers Media 197

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

NOVEMBER 1, 2018

Picture this: You're preparing to launch your new product. You've likely spent countless hours, days, weeks, months, even years determining what sets the product apart from the competition and developing your brand identity. This is where the positioning statement comes to the rescue. What is a positioning statement?

Positioning 97

Positioning Template Examples Amazon 97

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Zoominfo

FEBRUARY 13, 2021

Previously, he held a Head position at LifeScore Labs. Follow Sears on Twitter. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Follow Matt on Twitter. Follow Sebastien on Twitter. Sene is Director of Product, Data Products Portfolio at Raytheon.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Jason Rodriguez , Community & Product Evangelist. The result? So much support. Kathleen Whittier.

Positioning 86

Positioning Work Management Marketing Management Paid Search Agency 86

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. That means new products and innovations that support those needs.

Service 133

Service Product B2B Conference 133

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Soon after we started to achieve significant breakthroughs with client execution, and the pursuit of productivity and accountability – through both practice and research – became a top organizational priority. Those who are extremely productive are 2.8

Product 93

Product Correlation Case Studies Training 93

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. For instance, filters that allow a beauty brand’s audience to test out a new product are actually effective at helping people make positive buying decisions.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

FEBRUARY 6, 2024

Have you been investing in a long-term SEO strategy to finally achieve that #1 or #2 position for your target query? Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Use schema.org to label product photos as “products.”

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. Leave a comment below or join the conversation on Twitter.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Optinmonster

FEBRUARY 18, 2024

More reviews, especially positive ones, signal to search engines that your business is trustworthy and relevant, potentially boosting your visibility in search results. One has numerous positive reviews detailing the cozy ambiance and exquisite coffee, while the other has few or no reviews. This serves a few purposes.

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

Buffer

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Product 101

Product Social Media Twitter Studies 101

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time. Even though it serves more of a niche audience and a niche purpose, LinkedIn is still surprisingly competitive with websites like Twitter and Facebook. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

OCTOBER 27, 2022

Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” New product launches or promotions lead to an influx of sales, which means more opportunities for inbound questions, so have your social media presence properly staffed.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Hubspot

FEBRUARY 24, 2020

At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I've learned a lot from both places about being a better product manager. This last year has been a blur.

Work Management 85

Work Management Marketing Management Product Peer-to-peer 85

Digilant

MAY 6, 2020

Twitter is facing a similar situation. 22% of adults in the US use Twitter (44% of those ages 18-24). 66% of Twitter users are male. Twitter users spend 3.39 12% of Americans gets their news from Twitter. 40% of Twitter users reported purchasing a product after seeing it on Twitter.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. 22% of adults in the US use Twitter (44% of those ages 18-24). 66% of Twitter users are male. Twitter users spend 3.39 12% of Americans gets their news from Twitter. 40% of Twitter users reported purchasing a product after seeing it on Twitter.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 145

Research Loyalty Case Studies Communities 145

Martech Advisor

AUGUST 20, 2019

Many top brands have recently done away with the Chief Marketing Officer position. Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. have recently done away with the CMO position, reports AdAge. Why Are Organizations Eliminating the CMO Position?

CMO 46

CMO Positioning SWOT Work Management 46

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. What channels will fit your products or service? We need people in organisations who can get the ball rolling, people in the position to make decisions. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98