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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 163
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

And they need a pipeline of candidates to fill those positions. If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100
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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. RSS feeds offer an easy way to stay updated with every piece of content a site has published.

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Tips for international B2B market research

Savanta

With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Subscribe and receive new posts by email or RSS. Happy travels!

Research 120
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the productivity paradox: short term or long term effect?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? So, in the end, if you are only a bit more productive can you claim an overall big productivity improvement?

Product 100
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Tips for international B2B market research

Savanta

With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Subscribe and receive new posts by email or RSS. Happy travels!

Research 120