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Weekend Reading: “Top of Mind” by John Hall

Marketing Insider Group

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase […].

Startups 163
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Kayla’s App of the Week: Likewise

Heinz Marketing

Likewise is a startup company located in Bellevue, Washington aimed at providing an easy, quick platform for people to find recommendations. Likewise is an app that allows you to recommend and get recommended tv shows, restaurants, movies, games, podcasts, and more. . I stumbled upon the app Likewise.

Startups 134
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The Insider’s Scoop on CES 2024: Walking and Talking with Marketers

The Customer

We explored the Eureka Park section, which David describes accurately, if playfully, as the, “cutting edge, breakthrough, anything goes, bare-knuckle startup playground.” TikTok Live Shopping Activation Tech That Matters…and Doesn’t We compared the oddest inventions we’d each seen: for David it was the robot that does manicures.

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Goodish Show [S2E6]: How to sell your product with a demo?

Goodish Agency

Chris talks about the most challenging thing being on the emotional rollercoaster and controlling emotions as a startup. Like many others, Chris developed his method to spot and convert the leads. . If you want to learn more about this topic, feel free to check the whole podcast on Spotify and our Facebook page Goodish Agency.

Product 72
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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences.

Privacy 133
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The startup ecosystem needs more marketers to invest

MKT1

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. The best products don’t win. Yet founders don’t have this skill set.

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Marketer of The Month Podcast- EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI

Outgrow

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: Ideal vacation spot for relaxation. Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Don and here’s what we discussed about – 1.