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Continuing trends & new opportunities: 5 predictions for email marketing

ClickZ

Will this trend continue into 2021? These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

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This Month in Email: A Recap of Email Marketing News in October 2023

Litmus

If you ever received an odd looking email from your boss that sounds extremely out of character, it’s likely to be the result of a phishing scam. Last call for Litmus’ State of Email Trends survey! Help us uncover which email trends marketers should focus their efforts on by taking our survey (closes November 9th).

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New AI Tool ‘FraudGPT’ Poses Sophisticated Cybercrime Threat

Valasys

According to reports, FraudGPT is specifically tailored to carry out offensive activities, including crafting spear phishing emails, creating cracking tools, engaging in carding, and even writing undetectable malware.

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As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. The impact of these attacks, and the fear they create, has made a tangible imprint in recent email marketing trends.

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This Month in Email: A Recap of Email Marketing in March 2023

Litmus

Google Bard is already writing phishing emails. From my AI to yours: Microsoft, Salesforce and TikTok creators are all in on the automation trend. AI is best suited for blog title brainstorming, email engagement , and content outlines, according to a new study. Got more emails than you can shake a stick at? AI can help with that.

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How bad data can spoil good personalization

Martech

These failures don’t spell the death of this nascent trend and won’t make me abandon the brands that sent the messages. As with the Cardly example, this mistake isn’t enough to turn me off the brand or wonder if it were a phishing or spear phishing attempt. 3 emails, 3 problems. Helpful marketing gone wrong.