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Continuing trends & new opportunities: 5 predictions for email marketing

ClickZ

Will this trend continue into 2021? These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP.

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This Month in Email: A Recap of Email Marketing News in October 2023

Litmus

Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail. And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Last call for Litmus’ State of Email Trends survey! Beware of unsubscribe email scams.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

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This Month in Email: A Recap of Email Marketing in March 2023

Litmus

We make art, not SPAM! Google Bard is already writing phishing emails. Got more emails than you can shake a stick at? AI can help with that. From my AI to yours: Microsoft, Salesforce and TikTok creators are all in on the automation trend. Psst, security friends. You seen this? Your marketing is good.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

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World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

What else can I do? The good news is that there are many precautions you can take to help protect your information online. They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim.

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Artificial intelligence is getting even smarter

Martech

While it can turn out usable copy, it is not “final”, or ready to print. Another potential for abuse is false content — spam or phishing — noted Carr. In Sinch’s case, the company does offer a “fraud filter,” where its AI can make a judgment call on what looks “phishy”. “It What digital marketers can do.