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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

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From Data Privacy to Talent Shortages: Top Trends from RSA Conference 2022

Walker Sands

Other themes on display this year included: Phishing, and how it’s still the top way for hackers to breach a network, since human beings are, well, imperfect. Horvath said the reason Apple has been so strong on protecting users’ privacy is that no single person “owns” privacy at Apple. photo: Hunter Stuart/ Walker Sands).

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The Best Email Deliverability Guide Ever

Act-On

We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Malicious actors often use links to external websites for malware attacks and phishing for personal information. Did our guide deliver, or do you need more information?

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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Don’t forget to test all of the links. Image credit: MXToolBox.

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Top 10 Email Marketing Tips for Financial Services

SendX

When your customers can see that you value their data protection and privacy, they’re more willing to engage with you over time. Guard their information carefully and nurture your reputation online to avoid being associated with scams, phishing, or spoof emails. This is as true for your email list as it is for your website at large.

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Unlock Your Security Potential at Dreamforce ‘24

Salesforce Marketing Cloud

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Learn about the newest security developments in Einstein Trust Layer, Shield and Security Center , Privacy Center , and Permissions and Security controls.