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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions.

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Email marketing strategy: A marketer’s guide

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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This Month in Email: A Recap of Email Marketing in March 2023

Litmus

We make art, not SPAM! Google Bard is already writing phishing emails. Got more emails than you can shake a stick at? AI can help with that. Psst, security friends. You seen this? A now-patched Outlook zero-day bug has the email world buzzing. Stop bugging your customers with off-base emails. Your marketing is good.

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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Keep away from words like “free” or “Act now” to avoid spam filters. But you can also use some creativity with this; think about whether you can want to use a generic inbox (e.g.,

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Compliance.

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Top 10 Email Marketing Tips for Financial Services

SendX

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. DEFINITION.