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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Consumers are constantly sharing various pieces of their own information online when they are buying and researching products, and they will share their information online and agree to privacy policies that they haven’t even looked. The following are some tips that businesses holding personal consumer information should follow.

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Appointment Settings Can Make Your Life Better

Excelsior Research

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing. And almost 96% of phishing attacks are from email.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Phishing and social engineering scams are also prevalent, luring people into providing personal information. Create a metaverse security and privacy policy Before making metaverse products, services or experiences, provide users with a security and privacy policy to follow.

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3 Ways to Maintain Your Website

Heinz Marketing

Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Part of security for your website is user privacy. SEO plays a huge role in marketing, so ensuring your website is optimized for SEO is a substantial component to maintaining content on your website.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Don’t forget to test all of the links. Deliverability.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. In a world of phishing attacks and hackers, assume your audience is as skeptical as I am.