Litmus

JANUARY 7, 2022

69% of top-performing B2B content teams have a documented strategy. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan. Define your buyer personas for your content plans. Get the templates.

Planning 71

Planning Template Marketing Plans SWOT 71

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

NOVEMBER 19, 2020

However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. How to Create a Market Development Strategy. Review Your Buyer Personas. Featured Tool: HubSpot Buyer Persona Templates. Download These Templates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Pam Didner

MARCH 17, 2021

Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. It’s OK to look for templates, but I’d recommend that you modify the templates to fit your needs. Content Marketing strategy. Target personas.

Template 97

Template Top of Funnel Planning Enterprise Management 97

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

Stevens & Tate

JULY 27, 2021

To do this, you’ll want to develop a customer persona (also known as a buyer persona ). A customer persona is a representation of everything that makes up your ideal customer. This persona does include some of the information that businesses typically use, such as basic demographics. Collect Customer Data.

Buyer Personas 69

Buyer Personas Template Planning Demographics 69

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Video Sale Letter Template 5.1 Video Sales Letter Script Template 1. Teach, Repeat, and Iterate on Your Sales Enablement Strategies 2.5

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

FEBRUARY 9, 2021

Developing a communication strategy for your business will help you understand how your company best communicates, internally and externally, and can give you measurable results to better understand the efficacy of your communication tactics. What is a communication strategy? Use a communication plan template.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

DrumUp

MAY 20, 2019

Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Choose the Right Social Networks b. Content Types c. Content Topics d. Create a Social.

Social Media 108

Social Media Template Buyer Personas Media 108

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Oktopost

OCTOBER 1, 2021

To create a positive brand identity that accurately embodies all the great things about your company, you need to follow a brand strategy. What is a brand strategy? That’s your brand strategy. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Why Your B2B Needs a Brand Strategy. Email Address. Email Address.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. As you develop something new, it’s vital to also start drawing out a go-to-market strategy that’s customized to fit your budget and your buyer persona.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. What templates worked the best to communicate with upper management or to convey tactical information?

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Golden Spiral

APRIL 30, 2019

Your website is the tip of the spear of your marketing strategy. Three very different websites for three very different organizations with very different goals, personas, products, value propositions, etc. Building Websites with Open Source Templates/Themes. Upsides of Using Themes and Templates.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

Hubspot

NOVEMBER 1, 2018

Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. Positioning statements are used to describe how your product or service fills a need of your target market or persona. They're a must-have for any positioning strategy and create a clear vision for brand positioning.

Positioning 97

Positioning Template Examples Amazon 97

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Here’s what’s often included: Sales strategies and tactics This section is the heart of the playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. Here's the template: [One- to two-sentence description of common prospect problem.]. If the featured customer matches your ideal buyer persona, even better. Download the LinkedIn Story summary template. Hint: Better.).

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Thought-Leadership Messaging Template. Draft messaging using templates and vet it with your product team. Pave the way for content strategy and editorial planning. Here are the two popular templates my clients rave about. Download the templates. .

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Content Marketing Institute

NOVEMBER 6, 2018

Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. Is it an important channel for our personas ? Click to download.

Planning 111

Planning Social Media Template Marketing Plans 111

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Hubspot

JULY 3, 2019

If you’re still having trouble organizing your thoughts, I’ve included a fill-in-the-blank template to help you in the sixth step. If you or your client has developed a detailed buyer persona already, this would be a great place to include some of this character’s information. Organize with a template.

Template 100

Template Creativity Examples Sample 100

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

NOVEMBER 3, 2020

Personalized recruiting refers to the process of creating more detailed, tailored hiring and recruiting processes into your overall hiring strategy. It involves the creation of candidate personas as a way to ensure that you know as much about a candidate as possible, (and vice versa). How To Implement Persona-Based Recruiting.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Launch Marketing

FEBRUARY 8, 2023

Most marketing plans are typically put together in a spreadsheet or some sort of template, making it easy to visualize the timeline and budget allotted for each activity. Supported by the marketing strategy , these channels were chosen to reach the target audience. and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas. Yes, I agree.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Launch Marketing

AUGUST 16, 2023

Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. This is where your buyer personas come into play. Having clear buyer personas ensures the audience is being targeted with the most relevant information based on their characteristics.

Startups 117

Startups Marketing AI Email Marketing Practices 117

SmartBug Media

MARCH 27, 2019

And if you are advertising on Facebook and Instagram, are you following a sound strategy that mirrors successful inbound marketing principles? Without a high-level strategy, it’s easy to get lost in the weeds. The best method is to take a step back and use the most basic inbound marketing principles to guide your strategy.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. We’ve already warned against relying too heavily on intent data or using it in a vacuum to make decisions and create strategies. The important thing is that any persona that you create should be customized to your organization.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52