Onalytica B2B
AUGUST 17, 2017
Take yourselves from ‘aspiration’ to ‘execution’ using our practical framework to organically create, implement, measure and scale your influencer marketing activity to produce meaningful results for your business. . Why does the industry need this guide? What does it cover? DOWNLOAD NOW!
KoMarketing Associates
OCTOBER 17, 2017
According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy. Build a Landing Page.
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CoSchedule
JULY 25, 2022
White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.
Heinz Marketing
AUGUST 13, 2022
How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. ” The post B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements appeared first on Heinz Marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.
NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax.
Webbiquity
MARCH 1, 2022
Still, roughly a third of assets in the average organization’s content library is three-plus years old. In most organizations, it’s simply not humanly possible to keep every piece of existing content up to date while also creating new assets. No doubt there is some of that happening. Longer content rules. Conclusion.
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Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
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