Crimson Marketing

JUNE 3, 2013

Optimize content for multiple channels. Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. .

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

MARCH 26, 2014

As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends.

Analytics 100

Analytics Trends Marketing Optimization 100

Crimson Marketing

JUNE 26, 2013

Optimize for the app store. Naturally mobile marketing is gaining traction, but are you tailoring your marketing strategies appropriately? . Here are 7 rules to follow when planning your mobile app marketing approach: 1. Add novelty . Set the stage for success. Target the right user segment. Price your app suitably .

Mobile Marketing 100

Mobile Marketing Planning Marketing & Strategy Rules 100

Crimson Marketing

APRIL 26, 2013

Optimize Your Call to Action. We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Determine What You Want Prospects to Do. Create a Great Hook. Motivate Prospects to Act. Test to Maximize Results. Measure Results.

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

NOVEMBER 2, 2015

DIY Digital: “We are 100% in this era of the do it yourself marketer,” says Nate, referring to digital marketing solutions like Optimizely, Unbounce, Shopify and Looker which allow non-technical marketers to implement sophisticated marketing campaigns without becoming data scientists or IT experts.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

JUNE 8, 2015

58% would be able to resolve the ROI issue with better measurement and optimization techniques. Distributing content at scale and creating quality content more quickly were also expected to be results of marketing automation. Only 11% of respondents said such martech wouldn’t improve content and native.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

Crimson Marketing

NOVEMBER 19, 2014

A mobile-optimized webpage will ensure social shares by mobile users. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

MAY 20, 2015

It predicts and recommends optimal marketing actions and identifies the best of marketing pipeline. . Jacob Shama is the CEO and Co-founder of Mintigo. Mintigo is a leader in Enterprise Predictive Marketing. Mintigo leverages data science in every step of the enterprise marketing workflow.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

APRIL 14, 2015

Make and optimize channel and mix decisions or to understand the impact of a campaign on the sales list; and to quantify performance. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. Metrics are directly related to a marketer’s accountability.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

OCTOBER 29, 2015

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. The rise of “digital prophets”: . 27% of marketers struggle with #martech and current #digital trends Click To Tweet. ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. PR: 73% of reporters think press releases should include images. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

FEBRUARY 3, 2015

Peter shares his thoughts on the importance of delivering content according to buyers’ preferences and establishing a business process optimized to fast, effective response. Buying, not Selling: While marketing technology plays a critical role the modern art of persuasion, ultimately it is still people who are making the purchase decisions.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

APRIL 1, 2015

Their customers include companies like Zendesk, Tableau, New Relic, and Optimizely. . Jim was Infer’s first customer while he was at Box and also served as an advisor to the company since 2012. Infer is taking the predictive power of Google to help companies win more customers. Marketing Technology Podcasts'

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

AUGUST 19, 2013

Using Data Marketing to Optimize Website Conversion. Consider another example: A global consumer electronics leader seeks to optimize its website conversion rates. The airline also seeks to collect data from customers at airport kiosks and (in accordance with international privacy regulations) from its inflight Wi-Fi system.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

FEBRUARY 4, 2014

He is on the board of Scripted and is an advisor to Optimizely and NewsCred. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics. Jon has a passion for helping marketers everywhere.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

JANUARY 28, 2015

Top 3 marketing investments are branding, web design and optimization, and social media strategy . However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.” ” 60% have an above-average open rate for their email marketing solutions .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

AUGUST 27, 2014

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JULY 17, 2013

Big data applications will move more and more towards optimizing and personalizing mobile services. .” Internet-connected mobile devices will play a major part in this due to user activity growth. . Using This Data - All aspects of our lives are migrating towards digital and mobile. BusinessInsider ) .

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Crimson Marketing

MARCH 25, 2015

Interoperable with cloud, storage, device and productivity applications via its APIs, Egnyte offers customers secure access, centralized control, unified visibility and content intelligence to optimize their file-sharing environments. Marketing Technology Podcasts'

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

JULY 10, 2014

” Every product or service offered by your company has an optimal price the buyer will pay. . “The secret to increasing profit margins is to harness big data to find the best price at the product—not category—level, rather than drown in the numbers flood.”

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

OCTOBER 29, 2014

Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

OCTOBER 1, 2013

This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 11, 2013

Optimize inventory. But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? When thinking about your channel strategy, consider your main objectives: Increase sales. Increase retention and loyalty.

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

DECEMBER 16, 2013

Business2Community ] Image Courtesy of Optimize My Brand. Putting more stress on B2B businesses to produce a great experience everytime. Staying on top of these trends will result in many successful partnerships down the road with B2B buyers in the years to come. The post 3 Ways B2B Buying is Changing In 2014 appeared first on.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 11, 2013

25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. You must create a web experience that’s comparable to B2C. Business2Community ). The post Who Is Your B2B Buyer [Infographic] appeared first on.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

AUGUST 7, 2014

Highlights include: Audience first: At the core of Paul’s message is that data is not just for targeting and optimization— it should be the foundation of your product marketing, from which your creative and content flow.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

JULY 31, 2014

” Learn more from McKinsey on how you can improve your marketing solutions in these three areas and optimize your buyer experience. . Image: Courtesy of Jola Interactive . The post The Buyer’s Journey Is Going Digital appeared first on. Digital Marketing'

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

SEPTEMBER 30, 2013

This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

MAY 30, 2013

It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Map your measurement - “The ultimate benefit of mapping is identifying the mix of touchpoints and messages that drive the best conversion rate. Prepare yourself: Your launch never ends - Never stop innovating.

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

JANUARY 27, 2015

Toshiba is committed to delivering innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations. The leading supplier of point-of-sale systems with a worldwide install base larger than the next three major competitors combined.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

MARCH 5, 2015

This expectation has prompted a diversification of marketing technology, resulting in a paradox of choice for marketers: they struggle to navigate and optimize the multitude of technologies at their disposal.” .’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Take full advantage of that opportunity by creating high-impact content that is optimized for search, reflects a deep understanding of your buyers, demonstrates your brand aspirations, drives conversions, and promotes engagement and virality.” Repurpose, repackage, and recycle.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 72% of surveyed marketers use marketing automation, but 3 out of 4 marketers are interested in adding new marketing technology to increase optimization. .

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

MAY 23, 2013

4: Optimize Your Social Channels and Get More Leads. “The more you give, the more you receive; the more value you add, the better things become.”. #3: 3: Invest in Passionate Community Managers to Improve Facebook Reach. Content may be king but engagement is queen and she rules the house” - well said. #4: 5: Awaken the Sleeping Giant.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Across the board, high growth firms used online tools and techniques at a higher rate than average firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

AUGUST 26, 2013

Optimize it for search results. Promotion isn’t difficult; it’s the discipline around promotion that is difficult. Using the example of the raw material that turned into a blog post and was then repurposed, here are some ways to think about promoting that content. Create compelling visuals so the content is noticed, read, and shared.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100