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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Opt In/Opt Out. you can’t use the person’s information until they opt in).

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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100
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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Rather, it has set out a three month deadline for Meta to tell them the changes they will make. Why we care. The reaction of marketers to this news might be mixed.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

Other types of reporting visualizations, such as bar charts or pie charts, are not as effective when comparing if the data is above or below your goal, such as finding out “How close are we to achieving our monthly renewals target?” Better engage with website visitors by adding videos to your CTA modules (beta).

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. Dig into data privacy law.

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EU authorities ban Meta from using personal data for advertising

Martech

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. The company described the ban on ads to teens as temporary, saying it is exploring new ways to offer teens a “useful and responsible ad experience.”

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. Transparent privacy policies and easy-to-understand terms and conditions are essential. Data ownership.