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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

As part of Convert’s GDPR Project , Convert developed guidance for staff and a template to be used to carry out DPIAs. Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. It will also be the simplest, in terms of GDPR compliance.

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Marketers: What should you focus on in 2022?

Martech

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. These include your acquisition strategy, welcome/onboarding, promotional emails, marketing automation for transactional and triggered messaging, and your opt-out process.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Using reputable email marketing software will help make sure you have these protections in place for your email strategy.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

These new state regulations, rather than strictly restricting certain forms of data processing, reinforce a growing trend of protecting the privacy rights of individuals more broadly. Check out our assessments of the privacy laws in. The Difference Between Connecticut SB 6 and Other Privacy Laws. – Opt-in.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

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Foundations of Data Privacy in Email Marketing

Litmus

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

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