Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. The survey isolates answers from bloggers who report “strong results.”

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

SEPTEMBER 28, 2022

Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests. A Statistica study found the open rate for e-mails with a personalized message was 18.8%, while without personalization, the open rate was 13.1%. Statistica conducted a survey of U.S

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

MARCH 21, 2024

Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Conduct market research when traditional surveys are unavailable. They provide an understanding of the reasons and motivations behind consumer decisions.

Research 101

Research Case Studies Case Study Skype 101

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. The first research studies were released showing that online reviews could affect sales. Sure, I’ll fill out a survey! We want your opinion! How did we do?

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Marketing Insider Group

MARCH 18, 2024

A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. This is also the time to think about examples, case studies, quotes, or data you can include to support your points.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. At the time of our study (February and March 2023), among respondents who shared whether they’ve used generative AI (e.g.,

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. “Marketing School” is the answer.

Marketing AI 121

Marketing AI Ethics Planning Paid Search Agency 121

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. Direct customer surveys, community monitoring, and adaptive strategies will be vital to gauge influencer impact in this evolving landscape. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) Overall, this survey contains good news for CMOs and marketers.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Stake’s book, Qualitative Research: Studying How Things Work. One you may want to check out is Robert E. Avoiding jumping into any questions.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Survey results. The results by percentage and number of responses are as follows.

Activities 105

Activities Gartner Customer Surveys Opinions 105

Marketing Insider Group

APRIL 6, 2021

According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. Use Storytelling in Your Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

MAY 23, 2019

Large companies have the means to fund complex research studies, run advanced data analysis, or partner with other companies, while smaller organizations are often left to gather and analyze data on their own. Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Biznology

FEBRUARY 15, 2018

The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Martech

JANUARY 29, 2024

They often prefer to support brands that prioritize environmentally friendly and ethical production processes… Keep in mind that these are general trends, and individual opinions within Gen Z may vary.” Still, we can see that two-thirds of Gen Z are not participating in sustainable fashion.

Marketing AI 114

Marketing AI Ethics Training Opinions 114

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Studies 74

Studies Content Emarketing Internet Marketing 74

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Research 98

Research Service Product Planning 98

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This case study underscores the importance of aligning martech with business strategies.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

Webbiquity

JANUARY 23, 2024

To retain your customers, you need to show you value their opinions. A study by Bain & Co. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. Respond to customer feedback.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their latest B2B thought leadership impact study.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

Marketing Insider Group

JANUARY 16, 2020

Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options. Or maybe, your audience is too large to survey. how-to guide, opinion, listicle, case study, video, interview, report) so plan accordingly.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

Purchase 98

Purchase B2B Vendors Case Studies 98

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Marketing Insider Group

MARCH 30, 2021

Study Your Competitors. Studying your top competitors is a smart strategy. As you’re studying your competitors, ask these questions: Why are consumers buying from them? Studying the competition will help you: Know who you’re up against. Send out a survey. They’ll feel valued that you’re asking for their opinions.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. An eye-tracking study from Nielsen discovered that viewers disregard global navigation because they associate it with ads. Image: FocusVision.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

EveryoneSocial

NOVEMBER 2, 2021

Disempowered employees rank in the 24th percentile of engagement, according to a study of more than 7,000 workers , while employees who feel empowered at work rank in the 79th percentile. It’s not enough to solicit feedback or conduct regular engagement surveys — you must also take action in response to them. Check out this guide.

Customer Satisfaction 98

Customer Satisfaction Work Management Lead Ranking Lead Scoring 98