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Tips for international B2B market research

Savanta

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120
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Eight ways B2B market research differs from B2C

Savanta

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120
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article thumbnail

Eight ways B2B market research differs from B2C

Savanta

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120
article thumbnail

Tips for international B2B market research

Savanta

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120
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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. But there’s much more to the job description.

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Who owns your brand? B2B brand perceptions research

Savanta

Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions. First, decide whose opinion matters. Are opinion formers particularly influential in your market? Are opinion formers particularly influential in your market? Enjoyed this post?

Research 120
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How to Increase Blog Traffic (in 10 Steps)

seo.co

An unbeatable platform for making opinions known, both by the blogger and his audience. Preparing your blog for RSS. RSS is one feature that every newbie blogger should take advantage of for better exposure. Enabling RSS aggregator for your blog helps readers follow it conveniently. Preparing Your Blog’s Content.