FMG Suite

AUGUST 31, 2020

When Heather began her search for a new marketing solution for her RIA firm, she knew she had to be thorough. Did Heather find her solution? Its engagement level exceeds industry averages with a 20% email open rate and a 5% click-through rate. Read this FMG Suite case study to find out.

Work Management 52

Work Management Marketing Management Case Study Case Studies 52

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. And you do that by increasing your Open Rates (engagements).

Email Marketing 214

Email Marketing Work Management Marketing Management Open Rate 214

Webbiquity

MARCH 30, 2024

Image credit: Caio on Pexels Asking smart questions will both help you learn more about how people think about your solution and core messaging and help to cement it in people’s minds much more firmly and permanently. This is a modern solution that people tend to remember quite well.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Are my top 20 performing emails getting similar results for open rates and click through rates? Which of my emails have high open rates but low click through rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

NOVEMBER 12, 2020

Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. One surefire way to boost email outreach open rate is personalisation. let alone receive a response. A personalised email is the perfect trap.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

SendX

MARCH 16, 2021

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. A/B testing or split testing is a perfect solution for that purpose.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Zoominfo

JANUARY 27, 2021

Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Personalization is now a staple for B2B marketing, which increases the demand for AI solutions. As a valuable tool in predictive analytics, AI solutions can also fill in contact information gaps missed in manual lead generation.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Crimson Marketing

JUNE 10, 2015

So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. Let’s look at how AI-driven email marketing can substantially boost open rates and conversions, ensuring that your messages reach the right people and inspire action.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Email marketing remains a Wild West of half-baked solutions, so you must be careful with where you place your trust.

Deliverability 361

Deliverability CAN-SPAM Business Click Rate 361

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. Message preferences vary according to different countries and regions, and these insights are another advantage to using a solution that covers so many international markets. and the in-order rate is up 22.5%.

Enterprise Management 92

Enterprise Management Purchase Work Management Marketing Management 92

Only B2B

JUNE 9, 2021

The prospect might not open your mail, even if you have given a great solution into it! This is the data driven research made by Mail Chimp and many email marketing companies, as they found high open rates on these days. So, undoubtedly, Tuesdays and Thursdays are the winners of Open rates. In brief : Yes!

Small Business Marketing 125

Small Business Marketing Email Marketing Planning Business 125

Litmus

MAY 24, 2022

Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Personalized emails deliver six times higher transaction rates than emails without personalization. Some ways to privacy-proof include increasing collection of zero-party data and getting your first-party data in order.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Vidyard

MARCH 27, 2018

With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates. A genuine thank you to our customers from Quorum.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

SmartBug Media

FEBRUARY 2, 2023

percent click rate 27.3 percent open rate Case 2: Keeping This Brand Top of Mind A luxury eye makeup and skincare company specializing in magnetic eyelashes turned to us for help keeping its brand top of mind with a strategic repeat customer approach to increase average order value (AOV). percent click rate 14.9

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Liveintent

JULY 14, 2021

48 percent of survey respondents report an increase in their open rates, data that supports that consumption habits have changed, and people are eager to connect with their favorite brands and engage with content that brings them value. How has your open rate performed during COVID-19 compared to the previous year?

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials. Get MarTech! In your inbox.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Click here to contact us and learn more about V12’s Email Acquisition solutions.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

ClickDimensions

AUGUST 1, 2018

A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. According to Mobile Marketing Watch, SMS messages have an open rate of 98 percent. SMS messaging. Happy Marketing!

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56

Martech

JANUARY 25, 2022

and EU, where the effects of GDPR were more concentrated and were enacted prior to California CCPA, suggest a brighter future, according to Guy Hanson, Vice President of Customer Engagement at data and email solutions provider Validity. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 93

Privacy Email Marketing Privacy Protection Open Rate 93

ClickDimensions

MARCH 31, 2023

However, all is not lost in the NFP world, many have used this down time to optimize and seek out solutions for ongoing issues while optimizing existing member relations. Solution: Social media is one of the greatest tools for NFPs to use when spreading a message and encouraging audience involvement but it is often not used to its fullest.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Engagement rates. Email open rates. Once an organization approves the proposed change, the buyer will commit to finding a solution. Pre-packaged sales solutions no longer work. Behavioral data. Source: Gartner.

Buyer Intent 355

Buyer Intent Intent Work Management Marketing Management 355

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular. Data quality. Garbage in, garbage out,” as they say.

Marketing Automation Services 95

Marketing Automation Services Marketing Automation Automation Tactics 95

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

SmartBug Media

FEBRUARY 24, 2021

With this strategy, you can capture data about open rates, locations, click-throughs, and more. Additionally, email tracking can: Save time by helping you avoid unnecessary email follow-up if someone hasn’t opened or engaged with your marketing emails. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Martech

NOVEMBER 13, 2023

” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. ” Stuart and Dunn has been working with ActiveCampaign for about two years, and integrated it with their ecommerce solution in May of this year. 6% boost in click-thru rate.

Paid Search Agency 103

Paid Search Agency Marketing Automation Services Work Management SMS 103

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. The email should conclude with shining a light on the end of their challenges, Colgan says, with your solution. I then back it up with social proof and show how another company benefited from our solution. 13% reply rates. 11.30% click rate.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Martech

APRIL 27, 2023

As a result, more and more AI-powered solutions are being announced every day. Dash Hudson ’s AI-powered Social Listening solution makes it possible to monitor videos and other visual content. GetResponse’s AI Email Generator is an all-in-one email solution.

Marketing AI 84

Marketing AI Features Press Template 84

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Deliverability and open rates are in a downward spiral. A dedicated customer success manager and access to a solutions architect are included for accounts over $1,500.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Televerde

JUNE 6, 2022

Neither should your business jump right into a sales pitch without spending time greeting your customers, discussing their challenges, and offering solutions. Follow this five-step sales email template to write sales emails that your readers will open and respond to. Step 1: Get Your Readers to Open the Email.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98