B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. Take the plan you’ve developed and implement it. When it comes to designing your website, there are two main ways to go about it.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market. In many (most?)

Training 215

Training Planning Work Management Marketing Management 215

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Tools 234

Tools Social Media Social Networks Work Management 234

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Email Marketing To Protect Against Spam. This makes it easier to align marketing efforts with sales goals and helps to build brand loyalty with the consumers more likely to find value in your business. Guest post by Bibi Lauri Raven.

Email Campaigns 225

Email Campaigns Cost Ideal Customer Profiles Campaigns 225

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Get Your Foot in the Door Selling One Service. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. By automating these tasks, chatbots free up valuable resources that can be redirected towards more strategic activities.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 88

Case Study Case Studies Work Management Studies 88

Stevens & Tate

DECEMBER 16, 2022

For example, virtual personal assistants, such as Siri and Alexa, movie recommendation services, and smart cars are all known quantities. One area in which AI is currently upheaving the status quo is in the online marketing world. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

Sana Commerce

NOVEMBER 10, 2023

At its core, digital commerce refers to the process of buying and selling goods and services using the internet and electronic devices. It encompasses a wide array of activities, from online shopping platforms to mobile commerce applications. E-commerce primarily revolves around online transactions, including retail sales to consumers.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. The Blog for Business Results workshop is designed for business owners and professionals who want to add blogging to their marketing mix. Financial Services Professional.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer has been on LinkedIn since 2004 and has systematically and strategically optimized her profile, and connected and engaged with quality professionals all around the world.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. It is likely that you will be strategizing, working with clients, or analyzing previous campaigns whenever you are not writing. There are marketers who argue that good work is enough.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Sana Commerce

SEPTEMBER 1, 2023

The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. Below, we explore five e-commerce pricing strategies designed to enhance your online market presence and help you hit your web store goals.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. This news has left many advertisers pondering the implications and seeking alternatives as this was the only big advertising platform to offer a free plan.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. New Mediums For Content Marketing. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Hinge Marketing

FEBRUARY 12, 2021

It covers topics such as the impact of COVID-19 and automation technology, firms’ biggest challenges, future priorities, and how they fared compared to professional services firms in other industries such as accounting and financial services, technology services, and consulting. Higher Marketing Investments.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Digilant

AUGUST 17, 2023

The personal assistants on our phones, smart speakers in our homes, autonomous vehicles, and customer service chatbots: all artificial intelligence. In fact, more than 80% of industry experts integrate some form of AI technology into their online marketing activities. Don’t panic. The key word is “almost.”

Marketing AI 52

Marketing AI Terms and Conditions Advertisements Advertising 52

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Martech Advisor

APRIL 7, 2020

The businesses have to assess their campaigns, plans and budget exposures in order to adjust to a dramatically changing go-to-market landscape and to re-calibrate their pipeline creation strategies. Marketing and communications are also all affected. Quick Adjustment of Campaign Plans.

Planning 65

Planning Work Management Marketing Management Advertising Agencies 65

Choozle

OCTOBER 7, 2020

Destinations and hospitality industries are putting their services to a halt and adjusting their strategies. Q: How have you had to re-strategize your digital strategy for your clients in the travel and tourism industry as a result of COVID-19? and then remarketing users so they can plan their trip on the DMO website.

Campaigns 96

Campaigns Advertising Agencies Planning Media 96

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. CF Search Marketing. B Squared Media.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120