The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. And once someone subscribes to your list, B2B email newsletters that are well-written and beautifully designed help build long-term relationships with your customers. Your lead generation campaigns should trigger an email that delivers the lead magnet content.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. To help you grow as an experimentation expert who regularly discovers fresh, results-triggering ideas, you need continuous, updated learning. We have a better ‘newsletter reading strategy’ that we use for this. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Convince & Convert

SEPTEMBER 25, 2015

I want to talk about five key words—not keywords, but KEY words—that you should be using to trigger an emotional response from your target audience on social media. It is a common psychological trigger that is closely related to #FOMO (fear of missing out) that you’ve heard so much about lately. You have seen these words before.

Social Media 167

Social Media Media Trigger Marketing Communities 167

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Most corporate blogs do little to drive engagement or sales leads, but as content that often ranks highly on search and thus can be a primary source for organic traffic, they’re ideal candidates for chat. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. One of the most obvious ways is including a newsletter sign-up in the footer of your website. That way the newsletter sign-up option is shown on every page of your website.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. Here are a couple of examples to get you thinking: Someone subscribes to your email newsletter.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Writing on the Web

OCTOBER 30, 2014

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter. What’s your back-story? I can help.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) You can also use these images in your email newsletter.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Good email practices include a straightforward opt-out process, and avoiding spam-triggering words like “DEAL” “EXCLUSIVE OFFER” and “THE BEST RATE” in your subject lines. Guest post by Bibi Lauri Raven.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

SendX

MAY 31, 2021

Emails that a business usually sends are important business updates, coupons, sales, new product launches, newsletters, etc. For instance, you can set up automation rules which would be triggered by certain events and it will in turn lead to some other event. These emails can be sent both manually and automatically.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? You can apply this concept to your existing e-newsletter.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

OCTOBER 19, 2015

Let’s talk about how you can build a content strategy that brings this type of psychological engagement to your blog. If you are unsure, then take a walk around the internet and start reading some of your favorite blogs in your niche. Get our Definitive email newsletter. The Content Conundrum.

Trigger Marketing 150

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 150

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Adobe Experience Cloud Blog

OCTOBER 18, 2017

In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . Welcome emails are also a great way to introduce new customers to your blog. Provide new clients with a link to a sample blog post that is relevant to them. Link to Important Blog Posts. Client Newsletters.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

MARCH 1, 2023

This blog will show 14 of the highest-converting places to put these online signup forms on your website. A signup form , also known as a registration or subscription form, is a web form that collects information from website visitors, typically used to create an account, subscribe to a newsletter , or sign up for a service.

Conversion 96

Conversion Landing Pages Opt-in Template 96

SalesIntel

APRIL 17, 2024

Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers. Set Up Workflows: Once you know what actions you want customers to take and what campaigns you need, design your triggers, schedules, and workflows in your email marketing software. What Features Do I Need?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ConvertKit

JULY 14, 2021

In that case, their newsletter could include conditional content blocks that share a different blog post depending on the individual. The email would show whichever blog post is newest for a subscriber who hasn't watched the vlog. If the subscriber doesn’t convert, they’re placed in an evergreen newsletter.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ConvertKit

JANUARY 10, 2022

When someone signs up for your newsletter, they’ll instantly be added to a series of emails that thanks them for joining, introduces your work, and lets them know what to do next. Every automation begins with a “trigger”—an event or condition that lets the automation know who should receive your content. Image via Blogging for Devs.

Template 75

Template Automation Business Landing Pages 75

Webbiquity

AUGUST 26, 2021

Someone who just discovered your ad and clicked on it might not be pulling the trigger just yet—they might be just getting started with their research! The post Five Tips for Creating Landing Pages That Convert appeared first on B2B Marketing Blog | Webbiquity. Simple Lead Form.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Conversica

JUNE 22, 2022

So I’m going to use our typical nurture emails—well, they’re specific for this campaign, so By the Number nurture emails—as well as our Sales and Marketing newsletter to warm them up and give them more information about Conversica, and how we are providing ROI for our customers.

Ideal Customer Profiles 114

Ideal Customer Profiles Automation Conversion Campaigns 114

SmartBug Media

APRIL 15, 2020

Typically, I recommend that blog subscribers, leads, and MQLs fall into marketing’s domain, while SQLs and opportunities are only touched by sales. Here are a few to get you started: Leverage Email to Increase Blog Activity. Blog Subscriber to SQL Lead Nurture Workflow. Blog Subscriber to SQL Lead Nurture Workflow.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

Binary Demand

JUNE 12, 2023

In this blog, we delve more into B2B email marketing automation, unraveling its immense potential, functioning, and different types to help you elevate your email marketing game and achieve extraordinary success. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

In this blog, we delve more into B2B email marketing automation, unraveling its immense potential, functioning, and different types to help you elevate your email marketing game and achieve extraordinary success. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Understand your triggers.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Optinmonster

NOVEMBER 11, 2023

This blog will dive into the diverse world of emails, exploring the different email types and their specific uses. In MacPaw’s welcome email, they let you know to expect a monthly newsletter with information about their products, special offers, updates, etc. eROI’s monthly newsletter is a stellar example on so many levels.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. While creating workflows and triggers that send a series of emails based on the actions that a prospect takes increases the likelihood of converting them into a paying customer. Our Services. See Our Work. Who We Are. Contact Us. Recent Posts.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Optinmonster

DECEMBER 22, 2020

Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. While you may think that they would appreciate your newsletter, sending emails to them violates the CAN-SPAM Act because they did not give you permission. You’re Using Spam Trigger Words.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

chiefmartech

FEBRUARY 7, 2024

Customer journey maps, orchestrated by marketing automation tools, handed off to algorithmic sales sequences driven by conditional triggers and actions… these are savvy software “programs” that are crafted by experts in their domain. They know what those triggers and actions actually mean.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Mailmunch

JULY 13, 2021

Trigger Tab Popup. With trigger tab popups, you can select a part of your webpage that prompts the popup to appear. Triggering popups too soon or too late . The thing is, it’s really difficult to generalize the timings because your popup should only be triggered at a time your visitor is most likely to engage with your website.

Opt-out 107

Opt-out Click Rate Opt-in Trigger Marketing 107

Only B2B

JUNE 25, 2021

As soon as they’re added to your contact list, start providing the content or information that will trigger their buying interest. . Upcoming Events Tips for Business ROI Generating Tricks Blogs And Newsletters Share Your Office Culture Details About Your Service/Product . Segments And Groups.

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Launch Marketing

AUGUST 31, 2022

For example, social media, paid ads and search engine optimization to get people to sign up for your lists or even promote a blog that has a newsletter call to action (CTA). For example, if someone downloads a content asset on your website, there can be a follow-up email triggered automatically from your email automation platform.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Chances are, many of them can.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Unbounce

DECEMBER 9, 2021

A welcome email is a triggered message that’s sent to new subscribers. Links to other products or resources : If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email. What’s a Welcome Email? Image courtesy of The Penny Hoarder.

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Impressions Examples Landing Pages Opt-out 129