Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). You can update an RSS feed and have it publish to your website and email.

RSS 100

RSS Email Marketing Trends Planning 100

Content Standard

JANUARY 9, 2018

One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Instead, journalistic email newsletters are written specifically for your email inbox. Custom Content with a Personal Touch.

Newsletter 63

Newsletter RSS Custom Publishing Eye-Tracking 63

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 161

Cross-Selling Budget Programs RSS Ad Frequency 161

Contently

MARCH 1, 2022

Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. A few years later, the New York Times’ adoption of RSS was seen as a “tipping point” for the format. RSS feeds are still popular today.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ConvertKit

MAY 26, 2021

FeedBurner’s unassuming content delivery service has supported millions of bloggers, podcasters, publishers, and creators over the years, delivering countless e-newsletters to fans worldwide (and proudly upholding dot-com-era web design standards). That’s because RSS still keeps much of the creative content flowing around the web.

RSS 69

RSS Work Management Marketing Management Paid Search Agency 69

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Chances are, many of them can.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Comments RSS. Entries RSS. Comments RSS. Entries (RSS). May 2005 (25).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

EveryoneSocial

DECEMBER 21, 2020

Instead of sending a one-off email or message in a group chat to your colleagues about a helpful newsletter or blog related to a new project, you could start a group devoted to that topic and keep the conversation going and refreshed. Automate Company Newsletters with Content Email Feature.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

NOVEMBER 12, 2015

In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions. Cross-links to the website, key web page information (like contact pages, company blogs, etc.), and other social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Brandpoint

MARCH 31, 2020

It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. Your content can be shown on various websites, as well as through other channels like email newsletters, RSS feeds, social media accounts and mobile apps. Owned Media is all the content you create. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Scoop.it

MARCH 18, 2021

You can add: RSS feeds. For example, you may have a group of sources like company executives, news outlets, leading industry blogs… Your options are endless. Just paste a link into the RSS feed URL section and you’ll get a chance to choose the best feed URL: 3. This is a Scoop.it Tweets from a Twitter user. Get your Scoop.it

Process 53

Process Optimization Curation RSS 53

GreenRope

MARCH 30, 2020

Use monthly newsletters to regularly engage your audience and keep them up-to-date on business news, promotions, new blog posts, and more. To effectively personalize your newsletters, you can use merge fields and dynamic data to insert specific content into your communication. Email RSS Feeds From Your Blog.

Auto Responder 52

Auto Responder Automation RSS Ideal Customer Profiles 52

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

APRIL 24, 2015

million blog posts were written today. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Invest time in blogging often, as that’s the only way regular readers will have an incentive to keep coming back to get their fresh fix of your awesome writing. Last time I checked , 3.75

Blogger 166

Blogger Best Practices Merchandising RSS 166

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Sprout Social

APRIL 18, 2017

Is it because you forget to send blog posts out? If your favorite company publishes a blog post and you share it every time, then could you not automatically share that? Automate Your RSS Feeds. Perhaps every time you publish a blog post on your website, you want to share the post immediately with your followers.

Social Media 103

Social Media Rules Automation Media 103

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Scoop.it

MARCH 26, 2020

With Content Monitoring, you can create content feeds based on: RSS feeds. From here, you can add any piece of content into a relevant topic page, which can later serve you as a source for a newsletter, a company update, a press release, and more. Email newsletter. Want to have a better look into Scoop.it’s newsletter features?

Curation 74

Curation Press Paid Search Agency Content 74

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Convince & Convert

AUGUST 16, 2011

That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. The past, present, and future of RSS subscriptions. Whether categories and tags are necessary in modern blog design.

Optimization 123

Optimization Conversion Conversion Rate RSS 123

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Don't be alarmed.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60