The MKT1 Guide to positioning
MKT1
JUNE 12, 2024
You finally finish reading, but it’s still not clear what the product does, why it’s better, or even who it’s for. So while I’ve been hesitant to write a newsletter dedicated to positioning since so much has been said here (respect to the master of positioning, April Dunford), I finally know what I need to say here.
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