NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Webinars have been a tried-and-true tactic in most B2B marketers’ arsenals. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query.

SEO 145

SEO SERP Trends Keywords 145

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. But first things first. Interactive Email Opportunities.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

PureB2B

JANUARY 14, 2019

Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. ABM campaign measurement. Final Words.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. ABM Campaign Measurement. Final Words.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Hinge Marketing

AUGUST 16, 2017

Do you have a section, or microsite, that creatively promotes your culture and work environment? Clearly, many of the top techniques are content marketing tactics, so be sure to revisit your content marketing plan, as well (see Tip 2, above). Test different approaches, and don’t hesitate to abandon the poor performers.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

NuSpark Consulting

JULY 24, 2011

By doing so, you’ll realize that each tactics has its own accompanying content strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

By doing so, you’ll realize that each tactics has its own accompanying content strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

DECEMBER 5, 2011

A subject line, content, design, and offers all need to be continually tested for optimization. Your email platform needs to be robust enough to manage audience segments and provide analytic tools to monitor your tests. The right keywords, ads, landing pages, and bids all contribute to a successful campaign, but always be testing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Bluetext

JANUARY 8, 2019

This tactic has given advertisers the ability unparalleled ability to know their audience through identification, segmentation, and targeting. Because various types of testing can be done now thanks to AI, marketers are able to find the optimal way to target a particular consumer.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. No matter the tactic, the fundamental purpose of personalizing any campaign is to boost engagement by telling the user you understand their need.

Personalization 33

Personalization Planning Work Management Marketing Management 33

Bluetext

JANUARY 8, 2019

This tactic has given advertisers the ability unparalleled ability to know their audience through identification, segmentation, and targeting. Because various types of testing can be done now thanks to AI, marketers are able to find the optimal way to target a particular consumer.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. No matter the tactic, the fundamental purpose of personalizing any campaign is to boost engagement by telling the user you understand their need.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Marketing Insider Group

JANUARY 28, 2015

In your experience, what channels or tactics work best for distributing content? I suggest doing a small test with each and make sure you measure the engagement of the traffic you receive. Finally, you should test paid social in the channels used by your audience. So effective content marketing will drive improved SEO.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. Don’t worry about split-testing and refining them too much, since they’ll hopefully only be used for a short time. Gathering the Team and Identifying Roles. The people on your team should fill a number of roles. Post-Launch: Checks and Steady Growth.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

EMagine B2B Blog

MARCH 5, 2019

Tests – Any medical test, typically performed for diagnostic purposes. Basic SEO strategy and tactical efforts would improve search rankings, but deploying healthcare specific markup would take those efforts to the next level. Medical Test. Regular Schema Usage for Hospital Websites. Organization. Medical Specialty.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Content Standard

DECEMBER 6, 2023

A quick and important reminder: While the recommendations below are specific to this report on revenue cycle buying habits, the tactics are universal, so any vendor selling into healthcare will be able to find some level of application. Test this with a few of the titles that you’ve found to be most responsive to your content.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Webbiquity

JULY 10, 2018

Thrive Leads features A/B testing. Headline writing: Use a plugin like Title Experiments or KingSumo Headlines to test and evaluate alternative posts titles to identify which is most effective. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClearVoice

NOVEMBER 22, 2021

Tactics: Content marketing goals can seem like lofty ambitions, but tactics actualize your big aspirations. Tactics answer the “how” of accomplishing a content goal. Here are some small business content marketing tactics : . Landing pages and microsites. Advertorials or native content. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Hubspot

OCTOBER 24, 2012

7) They Own Lots of Domains or Microsites. 8) They Employ Other Traditionally Black-Hat Tactics. 8) They Employ Other Traditionally Black-Hat Tactics. Conduct your own sniff tests, and if something isn't up to snuff, then don’t do it. As a marketer, just don’t do it.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

ViewPoint

FEBRUARY 14, 2012

And the leading indicators of success, the short-term deliverables, will be leads and case studies and microsites and the like. This doesn’t mean that sales has complete veto power over strategies and tactics. Tests will fail, campaigns will fall flat. Yes, the sales team is required to achieve those goals.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120

Valasys

FEBRUARY 17, 2023

Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. It also allows A/B testing and is compatible with CRMs like Salesforce. It requires innovative ad planning, compelling copies, and intelligent bidding for keywords.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: I've heard you speak about taking a broad look at ROI across many marketing tactics.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

LeadSquared

JULY 31, 2019

Virtually everything from infographics to articles and microsites works. Email marketing has surprisingly stood the test of time. SEO tactics continue to change with time. The content marketing pool is packed full of different strategies. And when you hit gold, don’t go away. Email Marketing is not Outdated Yet.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Valasys

DECEMBER 20, 2019

Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. During planning, you can get crucial buy-in for your strategies and tactics from your company’s appropriate team members. But what strategies and tactics should you include in your plan? Microsites (44%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Content Marketing Institute

OCTOBER 8, 2018

I’m not talking about tactics (e.g., Video promotion tactics include email shots and promotion via social media activity. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Let me qualify that. Image source.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

SnapApp

APRIL 13, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Believe it or not, the following interactive microsite is a B2B example. Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

DivvyHQ

NOVEMBER 20, 2017

And with that, we now have a good reason to drool over this… Here are some tasty combinations to test out with your next content initiative. The next time you create an interactive ebook, microsite, or online calculator, consider pairing it up with an explainer video or animated series. Blog & Audio.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Content Marketing Institute

JULY 18, 2018

The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. Content marketing, as a tactic, remains at the company.

Enterprise Management 65

Enterprise Management CMS Development Digital Asset Management Industry CMS 65

LEADership

MAY 20, 2016

Which tactic to tackle first? 44% build microsites. Having a great B2B website is an ongoing process – you need to test regularly and refine your content. 93% of B2B content marketers use social media (other than blogs). 80% use eNewsletters. 78% post articles on their company’s website. 75% produce illustrations or photos.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67