Marketing Craftmanship

MARCH 16, 2013

At the risk of generating a firestorm of debate from social marketing gurus armed with clicks, likes, re-tweets and other forms of meaningless ROI validation, and based on the social media casualties we’ve seen or treated first-hand, the following guidelines are suggested for small and medium-sized B2B firms: Focus on Your Website.

Social Media 100

Social Media Media Merchandising B2B 100

Hubspot

MARCH 30, 2020

For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. And, of those users, 80% are teen males.

Branding 96

Branding Brand Identity Broadcasting Paid Search Agency 96

Customer Experience Matrix

NOVEMBER 21, 2014

Technical users can still set up a feed using API calls or JSON posts when necessary. It can do similar tracking based on merchandise category tags from ecommerce systems. Users can also set up custom variables derived from original inputs. General release of the prediction tool is planned for early 2015.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Martech Advisor

SEPTEMBER 11, 2019

Let’s see how an effective social media strategy and online shopping experience can help you woo both these generations. Here are a few startling facts released by the National Retail Federation , about the digitally native, Generation Z (born between the mid-90s – early 2000s). Gen Z is set to reach 2.6

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. Over the years Magento has changed hands a few different times but has never lost sight of its purpose to provide amazing site design and eCommerce solutions for the user. Visual merchandise . Magento Marketplace .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. Over the years Magento has changed hands a few different times but has never lost sight of its purpose to provide amazing site design and eCommerce solutions for the user. Visual merchandise . Magento Marketplace .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. A data-driven approach is crucial for understanding users and making informed improvements.

Product 52

Product Lead Ranking A/B testing Sample 52

Biznology

FEBRUARY 18, 2013

Although Caritas didn’t release salaries of clinicians, if we estimated $50/hour, which would be conservative, Caritas saved $960,000. HAIR CLUB : North America’s leading provider of hair restoration solutions for men and women created a mobile website with one purpose, to get mobile phone users to “click-to-call” for more information.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Sprout Social

JULY 15, 2016

Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. It’s All About the User Experience. Hottest contest prize was Sphero BB-8 Droid the day it was released. SproutChat. sproutchat.

Social Media 49

Social Media Media Landing Pages Merchandising 49

Content Standard

MAY 10, 2017

From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales. sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. What generated the buzz to begin with was the brand’s personality prelaunch. That’s, of course, an impressive number.

Ad Building 60

Ad Building Branding Brand Identity Merchandising 60

Online Marketing Institute

NOVEMBER 16, 2012

Factor in some user-generated content or questions - this is what will keep the consumer engaged. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. Only then should you release them to the entire list. 2013: The Year of Social Merchandising.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Convince & Convert

JANUARY 18, 2024

The Fandom Effect: By the Numbers Let’s look at the numbers: according to CBS Sports, since Taylor Swift’s appearance at Sunday’s Chiefs game vs. the Bears, Kelce has gained roughly 300,000 new Instagram followers, a 400% increase in merchandise sales and landed a spot as one of the NFL’s top-five selling jerseys.

Branding 130

Branding Brand Identity Merchandising Cross-Selling 130

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers.

Social Media 133

Social Media Campaigns Media Best Practices 133

Oktopost

NOVEMBER 12, 2020

The tool excels in tracking lead generation over social networks, particularly in understanding the full lead journey and attributing leads to specific posts, campaigns, channels, or profiles. Single Customer View allows the user to launch highly-specialized and distinct campaigns optimized automatically for each customer.

Analysis 139

Analysis Enterprise Management B2B Marketing Lead Ranking 139

Huptech Web

NOVEMBER 9, 2023

That’s precisely why we’ve shared some top strategies to help you in podcast marketing, generate more leads, and reach new heights; Define Your Target Audience It’s super important to know who you’re trying to reach with your podcast. You should experiment and test different release schedules to find the best one.

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52

Anyword

JULY 3, 2019

This month, Mary Meeker released her annual report on Internet Trends. Bleacher Report is growing its (relatively new) commerce business with custom designed apparel and sports merchandise. To balance an aggressive subscription goal with current revenue generation, the site has introduced dynamic content blocks. June Recap.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Biznology

JUNE 29, 2010

I look at things such as online advertising, paid and organic search, social media, and Web site and retail portal merchandising as ingredients. They used search to seek out a collection of content, both corporate-produced and user-generated, in order to make an informed decision. The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Sharpspring

APRIL 30, 2020

With effective and unified user data , along with a detailed picture of your typical user journey, you can invest marketing dollars in your most important top-of-funnel channels to generate new leads and guide them through your sales cycle. Track user and customer interactions across channels. Step 5: Enhance Targeting.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. This stream has content that’s much more tailored towards a Marketo user. A lot of our users use Marketo, a lot of our audience uses Marketo.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

SnapApp

AUGUST 31, 2017

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . METHODOLOGY. Those who answered “No” were excluded from the survey. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Single Grain

SEPTEMBER 14, 2022

Fortnite’s Travis Scott attracted over 27 million players to his concert, making it one of the most successful events in the metaverse and a Fortnite record: Over 50% of the metaverse users are 13 years of age or younger. To create avatars based on the physical characteristics of the users. To enjoy gaming in a virtual world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Adobe Experience Cloud Blog

MAY 13, 2013

Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Merchandise our best content. Generate leads. Generate leads. Merchandise our best content. Multiple paths to social. Fast page load.

Marketo 48

Marketo Practices Merchandising Best Practices 48

ClearVoice

APRIL 9, 2020

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. Articles are published on a variety of platforms including websites, blogs, magazines, newspapers, press releases, brochures or newsletters. Does the content type you’ve chosen speak to your buyer personas?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Ranked in order of highest review count in the past year.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Content Standard

SEPTEMBER 5, 2017

It was a move that not only combined timeliness, relevance, and earnestness into a great post, but from a strategic standpoint it’s also likely to drive a little bump in carpet sales and probably create a nice hedge of user-generated content come Halloween. The Anatomy of “Forced” Content.

Branding 59

Branding Brand Identity Cable Paid Search Agency 59

Hubspot

NOVEMBER 20, 2018

Did you know YouTube automatically generates a written transcript for every single video uploaded to its website? That's right -- and anyone has access to that transcript unless the user manually hides it from viewers. If you aren't seeing this option, it's because the user chose to hide the transcript.).

Youtube 76

Youtube Paid Content Features Mobile Advertising 76

Hubspot

JANUARY 29, 2018

Did you know YouTube automatically generates a written transcript for every single video uploaded to its website? That's right -- and anyone has access to that transcript unless the user manually hides it from viewers. If you aren't seeing this option, it's because the user chose to hide the transcript.).

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. smartphone users ages 13 to 24 use Snapchat. 2) Everlane.

Branding 28

Branding Brand Identity Best Practices Social Media 28

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Done well it can support your search engine optimization and social media efforts, as well as your lead generation / website conversion efforts. Today, we released a major upgrade to the resource center. Visual Merchandising of Featured Content. Some Examples. Chapman’s book Content Rules (page 179)!

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48

Contently

JULY 31, 2019

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. User generated content (UGC) refers to any online media created by the audience members following a brand.

CMS Development 166

CMS Development Planning Content Marketing Enterprise Management 166

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Ranked in order of highest review count in past year.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Ranked in order of highest review count in the past year.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Build a quality backlink profile.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126