9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Focus on making your video as brief as you can.

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

Insiders

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Emotion and Empathy: The Storytelling Keys to Content Marketing

Oracle

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

Storytelling in B2B Marketing

Content4Demand

That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

Storytelling for B2B Brands

Bluetext

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged!

The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Regardless of how authoritative the person making a claim is — even if it is our mum — stories add a key element of authenticity to marketing videos. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.

Why Your Business Needs Storytelling

BenchmarkONE

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

How A CMO Uses Storytelling To Engage Audiences

Oracle

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

Video 112

How Important Is Brand Storytelling?

Unbound B2B

They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. Even though our civilization is more technologically advanced today, the neurobiology of storytelling is much the same as it was millennia ago. In the article, we will explore the power of brand storytelling. Why Is Storytelling So Important? The answer is: storytelling. The post How Important Is Brand Storytelling? Introduction.

Why Video is the Best Medium for Inspiring Action

Vidyard

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. What other aspects of the charity: water videos appeal to you?

Vern Oakley on how to make video work for your brand

Biznology

Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. The video was created by The Conference Board and is being shared with permission. Here’s what we talked about: How to get the C-suite to buy into video. ” And video communicates your company’s values incredibly effectively.

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Video Marketing for Business in 2021

Oktopost

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use.

Video 68

Why You Should Use Brand Storytelling on Social Media

Oktopost

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. Storytelling gives you an opportunity connect with your audience to tell a story about your company and what it does.

5 Hope-Filled and Tear-Jerking Examples of Storytelling with Video

Vidyard

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. But we invite you to try after watching this collection of 5 recent video examples that’ll fill you with excitement, hope, pride, fear, and yes, sadness. Out with the words and in with the videos — ranked in order of potential to tickle your heart — we’ll leave you to it. An important message and a phenomenal video, but viewer discretion is advised.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling. The same thing is happening now with podcasts and audio storytelling. Serialized storytelling on demand is the future of audio storytelling.

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Disappointingly, the videos were only funny to us and about three of our friends. We had wanted to make videos for the sake of making videos, not because it was the best content format for our project.

Video 76

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Disappointingly, the videos were only funny to us and about three of our friends. We had wanted to make videos for the sake of making videos, not because it was the best content format for our project.

Video 75

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Trust the video creators you hired.

Why Telus is Dedicated to Video Storytelling

Vidyard

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success. After experiencing just how effective video can be, it’s pretty easy to make the investment in the medium, and your internal teams.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

9 Experts Answer “What Makes an Online Video Worth Sharing?”

Oracle

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question. What makes a video worth sharing?

Video 218

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? The 3 Types of Case Study Videos 4.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

14 of the Best and Worst Video Trends From the 2010s

Vidyard

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream. Video for Everyone.

Video 133

Seven Ways to Create Killer Marketing Videos [Infographic]

Webbiquity

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it.

Video 166

How to Find the Best Background Music for Videos

Vidyard

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1

Video 71

7 Reasons You Should Use Video and Animation for Customer Stories

ClearVoice

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. Much like written content, video and animation take a variety of forms, allowing various vehicles to tell a story, sell a product or build an audience.

Video 73

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Pitch video to executives.

Video 80

How to Find the Best Background Music for Videos

Vidyard

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1

Video 65

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. But only a few years ago, video wasn’t even on ExamSoft’s radar. ExamSoft had no video content to speak of, and no plans to change that. Why did ExamSoft make the leap into video with Vidyard? I quickly discovered that Stephanie and I shared a passion: storytelling.

What Fabric Might Mean for Digital Storytelling

Content Standard

As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. The question isn’t if this is the future of storytelling—it’s when, where, and how quickly will audiences catch on? Last year, it looked like virtual reality had a shot at becoming the next storytelling frontier.