FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. X (as in ex-Twitter) is also a popular B2B and B2C channel. Remember, you don’t have to be on every social platform.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

NuSpark Consulting

MARCH 29, 2015

Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. The more data we have by segments, the better we can optimize campaigns. Advertising Lead Nurturing Media Planning Social Media' Better reporting- Well this goes without saying.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

SmartBug Media

MAY 15, 2020

Search Engine Optimization. Optimizing your website for search engines, known as SEO, can help your website gain a higher listing in search results. Here are a few key tips to help with effective search engine optimization: Use keywords. increase adoptions of furry friends). increase adoptions of furry friends).

Cost 105

Cost Paid Search Agency Planning Work Management 105

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads. Twitter Advertising. Social Media Management. Optimizely. Sprout Social.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

MAY 1, 2018

Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. You can better audit how actions have reactions and you can do A/B/C testing so that you can optimize all your work to better serve your missions and goals.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? Read on for details and insights to help inform your media planning today! This might include optimizing your website for user experience and data intake, and then leveraging your data and customer lists to make a big impact during the holidays.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. Have they left Twitter amid the platform’s turmoil? What type of content works best on Twitter?

Business 65

Business Social Media Youtube Facebook 65

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, they were sometimes viewed as antithetical.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. Don’t forget about SEO.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

SmartBug Media

MAY 21, 2020

A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way. Here’s how you can take your blog content to the next level on social media to boost brand awareness, grow your business, delight your customers, and more.

Social Media 71

Social Media Media Tips Buyer Personas 71

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Whether it is Facebook, Twitter, Instagram, or Snapchat, consistency is a key practice to win followers and create engagement. Budget Accordingly. We are all ears.

Social Media 110

Social Media Social Marketing Practices Media 110

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

JUNE 7, 2016

In fact, 72 percent of customers who complain on Twitter expect a response within an hour , and 53 percent believe waiting time should be even less. You are on Facebook, Twitter, Instagram, and Snapchat, but are all these channels optimized for customer service, or are they used purely as a vehicle for marketing content?

Brand Identity 104

Brand Identity Branding Social Media Mobile Marketing 104

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Sprout Social

JUNE 17, 2019

And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly. Once your content is off and running, reap the benefits of planning while also saving time by using Sprout to automatically schedule posts during the most optimal times.

Social Media 111

Social Media Trends Personalization Brand Identity 111

illumin

OCTOBER 20, 2023

Another important aspect of keyword optimization is understanding user search intent. This includes optimizing meta tags, headings, URLs, and body text. Regularly monitoring and analyzing keyword performance is essential for ongoing optimization. User behavior and preferences evolve, as do market trends.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Hubspot

FEBRUARY 12, 2020

A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. That was a brief overview of how media mixes fit into marketing. Media Mix Optimization.

Media 86

Media Lead Ranking Brand Identity Branding 86

NuSpark Consulting

MARCH 30, 2016

Twitter Hashtag Promoted Tweets. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel. Just have a plan, a budget, and a compelling offer. Custom geofences can target people within these areas.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. Devote enough time to rock at social media.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Marketing Insider Group

MARCH 24, 2011

Because it brings a ton of metrics we can use to make better media buying decisions, right? We can test offers and creative and then optimize our campaigns as we go. If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# Sigh.Yawn.).

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

Because it brings a ton of metrics we can use to make better media buying decisions, right? We can test offers and creative and then optimize our campaigns as we go. If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# Sigh.Yawn.).

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Jon Miller.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Martech Advisor

OCTOBER 30, 2019

National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Share your deep, dark secrets with us on Twitter , LinkedIn , or Facebook. Halloween Shopping Trends. from costumes, $2.7B

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Convince & Convert

DECEMBER 29, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. Create a Social Media Plan for Sharing Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Hubspot

OCTOBER 4, 2019

Optimizing content for desktop and mobile based on active users will also make your content more attractive to potential customers. For example, if you have a video of your company’s weekly Waffle Wednesday event, post that instead of the link to your blog post, which you can save for Twitter Cards. Source: Facebook , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Sprout Social

OCTOBER 8, 2018

The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. Their Instagram account is by far the most popular of their social media accounts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation.

Social Media 94

Social Media Brand Identity Branding Media 94

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. By inputting information into a few simple fields like ad creative, budget, and store addresses, Google will optimize ads across all platforms. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. It’s 2017, so this is a given in any B2B marketing plan given its match to the audience. It can be overwhelming. Where are they spending time? What have been effective channels for you in the past?

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60