9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie

Trending Sources

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. When you’re presenting, set up your tables so that people sit in smaller groups. The presenter gets data from a random sample. The presenter gets a break.

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

Marketo Announces Revvie Award Recipients — InsideView Takes Two Home

Sales Intelligence View

Today, Marketo announced the winners of a variety of Revvie Awards that will be presented at The Marketing Nation Summit next week in San Francisco. Each of the awards aims to highlight a partner that uses Marketo […]. Conferences Marketing #MktgNation14 insideview marketing marketo Marketo Marketing Nation Summit

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. I fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. Marketo recently launched a low-cost product that competes directly against HubSpot.

[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future

Modern B2B Marketing

To make sure your marketing organization is ready for the future of mobile marketing, download our ebook, An Introduction to Mobile Marketing: The Past, Present and Future.

Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Modern B2B Marketing

A great way to get them to slow down, click, and fill out your form is to present them with a thank you gift. For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing this a lot easier.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information.

Marketo Marketing Nation Summit: Who’s Talking About B2B Data?

Leadspace

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This presents three contextually relevant pieces of our premium content from the Marketing Resource Center on our main website.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

5 Tips For Supercharging Your Marketo Campaigns

Sales Intelligence View

Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo

3 Inspirational Take-Aways from Marketo Summit 2015

SnapApp

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Marketo CEO Phil Fernandez opened the conference with the belief that marketers need to listen more and have stronger two-way dialogues with their audiences.

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Modern B2B Marketing

Julian delivered a data-driven, insight-rich presentation on The State of Demand Creation Across Western Europe, which had the audience scribbling frantically (don’t worry, you can request a copy of the deck here )!

Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)

Sales Intelligence View

We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit

Marketo IPO Underscores Growing Value of Marketing In The Enterprise

Marketing Action

We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. It has become a present-day necessity for all marketers, regardless of industry or company size. The post Marketo IPO Underscores Growing Value of Marketing In The Enterprise appeared first on Marketing Action Blog - Act-On.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional.

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA.

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation.

9 Proven Ways to Increase Webinar Response

The Point

Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations.

SEM 86

Personalized content for more effective content marketing

Biznology

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation. B2B Online Marketing Blog KoMarketing Presentations

B2B 2

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. by Jason Miller 2012 has been a fantastic year for marketers.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right?

3 Steps to Get Ready for Marketo’s Marketing Nation Summit

6sense

On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. Here are a few pointers on how to make sure the city and the Marketo Summit work for you.

5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour

Sales Intelligence View

InsideView was a proud diamond sponsor of Marketo’s JumpStart Tour this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller, Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo.

Marketo Summit 2017: A Product Manager’s Recap

Captora

See what our Product Manager, Aditya, had to say about attending Marketo Summit 2017. Marketo Summit 2017 was my first time attending a conference while representing Captora, and it certainly lived up to the hype! Did you go to Marketo Summit 2017? ToFu Marketo Summit

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. So many new and exciting ideas have already been presented! Jay opens with his presentation on “The 7 Myths of Social Media”. Great stats in Jay’s presentation.

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Marketo Marketing Nation Summit – Learning Starts Now

ANNUITAS

Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more.

How to Make the Most of Marketing Nation 2017

Fathom

Before we launch into our own tips, though, get some advice from probably the most qualified person to dole it out – Steve Lucas, CEO of Marketo. On top of this, Marketo has identified 7 other trends that you can be sure will be addressed at Summit: CMOs are thinking differently.

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media.

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What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer

Bulldog Solutions

Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. Marketing Nation Online was no different, with an early session from Marketo on the “ABCs of ABM.”.

3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles. My Itinerary for Marketo Summit 2017.