Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
KoMarketing Associates
JUNE 23, 2016
My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.
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Jackie Walts
AUGUST 29, 2017
For those of you who missed it, here is the link to my presentation on nurture at Marketo Summit. There’s a lot of good information on nurture in general and also some hints on how Marketo does their nurturing. Nurture 101 at Marketo Summit. Take a peek here.
Martech
NOVEMBER 5, 2021
Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.” With that said, it’s unknown how many Marketo users are currently experimenting with Predictive Audiences. Sales Insight.
SmartBug Media
OCTOBER 29, 2020
According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.
SmartBug Media
OCTOBER 15, 2020
But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. The Success Path Analyzer is only available in Marketo once the RCM is set up. Photo credit: Marketo). Yes: Success Path!
SmartBug Media
NOVEMBER 23, 2020
While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.
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