SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

APRIL 12, 2017

Of course, you want to present key topics that are also tied to your own brand story. After you present your thought leadership content (another tip: consider using third-party presenters like industry analysts and customers) and give your attendees delectable food/drinks, you’ve earned the right to tell them more about what you do.

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Service Thought Leadership Burn Rate Marketo 128

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

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Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

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Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more !

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

KoMarketing Associates

FEBRUARY 9, 2016

GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Interviews and Presentations. Interviews and presentations, especially in instances where transcripts are also available, can offer huge SEO value due to their evergreen and keyword-rich nature. Event Marketing. Moz: MozCon 2015.

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Video Marketing B2B Marketing Planning B2B 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

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Trade Show Thought Leadership Marketo Event Marketing 48

The Point

MARCH 25, 2016

Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages. Citrix, Webex.)

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Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

JUNE 28, 2013

Assuming you already have good presentation, how can you improve? Ever wondered why a weatherman presents the weather in person rather than just a voice-over with satellite maps? Green-screen technology used by the weatherman has been around since the 70s; however it’s far too cumbersome and expensive for most marketers.

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated. What do you do to ensure your events succeed?

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Tactics ROI Planning B2B Thought Leadership 134

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

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Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. Marketing That Engages Us.

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Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Reminders by phone and email, 2 days out. Location based information.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

MARCH 29, 2017

Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Have a Plan B.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

Adobe Experience Cloud Blog

DECEMBER 21, 2017

How much budget and internal resources are required to execute on this event? What kind of speakers/presenters do we need? Will this be a customer event? Promotion: How much lead time will we need to “get the word out” about our event? Who needs to be involved in the planning/promotion process? Prospect only?

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ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

APRIL 15, 2015

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms. He shared this powerful quote that made an impact on the Marketing Nation: It’s Complicated. Engagement Marketing Event Marketing b2b Consumer'

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Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

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Conference Peer-to-peer Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

One of the UK’s most respected digital marketing thought leaders, Dr. Dave Chaffey, kicked-off day two with a compelling and data-rich keynote. His presentation ranged from the need for adaptive websites, to the state of digital marketing. Event Marketing b2b Consumer' Adapt, Don’t Respond.

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B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Adobe Experience Cloud Blog

OCTOBER 12, 2016

What’s a marketer to do?! I thought of my resources–we have two buildings at the Marketo headquarters. The building that the presenter and I sat in was where the alarm was going to sound in 10 minutes. was so resourceful–he hurried to his computer and printed out the slides for the presenter. Missing in Action.

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Map out the messaging that will go into your promotional efforts, from the initial invitation to the post-event wrap up.

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Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Make sure your presenter is prepared. Event Marketing'

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Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Register here!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 26, 2012

Once you have your lead’s attention, you want to present something compelling to take that person to the next step. This works great for a multi-day event, but also helps you create better follow-ups each and every time you do an event. Want to find out more awesome techniques to rock out your event strategy in 2013?

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Adobe Experience Cloud Blog

JULY 3, 2015

So, if quantity and reach are your goals, then a virtual event may just be for you! So, back to my original question: how do you run a virtual event with 18,000 registrants? You want to obtain sponsors and partners that find this event as important as you do and thus will actually help you promote it! What does this mean?

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

APRIL 24, 2012

Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. I’m not saying all are bad, but it’s rare I find events that are done just right. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012.

Examples 48

Examples Conference Network Marketing Marketo 48

Adobe Experience Cloud Blog

MAY 20, 2015

In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Immersive Marketing.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Data and Insight: Marketers Hungry for the Lessons from Marketing Research. Julian delivered a data-driven, insight-rich presentation on The State of Demand Creation Across Western Europe, which had the audience scribbling frantically (don’t worry, you can request a copy of the deck here )! Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

HOT TIP: Check out the agenda on the event website and review both the titles of the presenters and the descriptions of their sessions. HOT TIP: If you’re starting to think this event is a good fit, create preliminary goals to present to your manager for budget approval. How many sponsors do you expect at the event?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. Base measurement around proving marketing ROI. Happy Xchanging!

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. The Sights of Dreamforce 2011.

Trade Show 48

Trade Show Marketo Conference B2B Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

If you need some help, check out our brand new Sample Social Media for Events Template. That way you can go into your event fully prepared. Tweet out approved speaker presentations at the start of their session so those in attendance can follow along and not be worried about taking notes. Live Tweeting.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

JULY 15, 2011

10 Strategies for Content Marketing, Events, and Marketing Automation Success. Ann Handley is presenting, and all attendees will receive a hard copy of Ann Handley’s book, Content Rules. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Oracle not only canceled Marc’s Wednesday morning keynote at 3:30 pm the day before; it publicly returned his $1 million event sponsorship. Event Marketing. Social and Search Marketing. Larry’s reaction? Conclusion.

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PR Salesforce.com Multi-Channel Planning 48