Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. So, it’s kind of a very clever kill two birds with one stone situation.

Trends 92

Trends Marketing & Strategy Conference Lead Scoring 92

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 126

Statistics Marketing Budget Advertising Agencies Marketing Strategy 126

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature! learn more about promote in my ?

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 147

Rules Planning Branding Brand Identity 147

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 99

Branding Brand Identity Advertising Agencies Work Management 99

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

B2B Marketing 135

B2B Marketing Branding Brand Identity B2B 135

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). lukettrotman.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. TikTok boasted 1.2

Campaigns 141

Campaigns Examples Design Planning 141

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Facebook 116

Facebook Branding Brand Identity Social Media 116

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. of TikTok’s advertising audience is aged 35 and up, including 5.5% TikTok ads have a potential reach of 109,538,000.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. One platform that has gained a massive following in recent years is TikTok. Another issue with TikTok for B2B marketing is the lack of platform trust.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. TikTok’s U.S. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Planning 115

Planning Video Marketing Hubspot Mobile Marketing 115

seo.co

OCTOBER 4, 2022

TikTok is an app that has taken over the world in a relatively short time. The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged. As you plan the year, keep these five consumer behavior trends in mind.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

SocialPilot

JANUARY 21, 2024

The next social media platform to join the bandwagon is TikTok. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. What Are TikTok Stories? How to Use TikTok Stories? Consequently, it’s worth attempting!

Social Media 82

Social Media Ideal Customer Profiles Work Management Interactive Marketing 82

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok and short-form video. TikTok and short-form video. Should your brand be on TikTok ?

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. What it does. Read next: Ultimate guide to social media marketing.

Advertising Agencies 103

Advertising Agencies Planning Social Media Newsletter 103

Contently

SEPTEMBER 24, 2021

If that sounds a lot like TikTok … that’s because it is. Or as the Verge put it : “Instagram is focusing on becoming TikTok.” “Instagram is focusing on becoming TikTok.” “Instagram is focusing on becoming TikTok.” The First Era of Social: The News Feed. Then Twitter.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

Digital Asset Management 119

Digital Asset Management Enterprise Management Paid Search Agency Content 119

ClearVoice

APRIL 5, 2024

What is influencer marketing? Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. Why is influencer marketing important? That’s influencer marketing.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Brand Identity Advertising Agencies Paid Search Agency 89

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” There’s an estimated 4.9 Absolutely not.

Trends 143

Trends Lead Scoring Lead Ranking Branding 143

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125